Did I say, “Never?” Well, I didn’t exactly mean that. There is potential for your Facebook page to work, but you have to learn the newest set of Facebook rules for it to do so.
Organic “likes” and status updates reach for all business pages has been on a sharp decline ever since Facebook went public. Despite the fact that you might have spent countless hours creating a business page and have thousands of online fans, the cold, hard fact remains that, right now, most of them aren’t seeing your content. Which is why your business page will never work, unless you try some new tactics.
#1: Give In and Buy Ads
Facebook gives its business page users the capability to geo-target and behaviorally target consumers, increasing the chances for warm leads as opposed to cold leads. Essentially, electronic algorithms, written by chief nerds, track our online behavior: what we “like” what we ignore and so on. From this, they can predict which consumers will be interested in your product or service, and which won’t. In other words, if your target market is the one legged man on the corner who is wearing a purple hat, spending the money on Facebook ads will help you get in front of him far more efficiently.
#2: Create a Campaign
No half way decent marketing strategist is going to tell you to simply place an ad without a strategy behind it. Knowing that video, photos and contests are king, it’s your job to create a campaign that will build and achieve online momentum. This means taking time to consider what type of custom content you will create, the sort of promotion you will run and for how long, well in advance of putting up marketing dollars.
#3: Learn that You Need Custom Content
Interesting content is one of the top there reasons people follow brands on social media. Over 78 percent of CMOs (Chief Marketing Officers) agree that custom content is the future of marketing. This means blogs, website updates, ebooks, graphics, videos and infographics – like it or not. If your business isn’t producing custom content with your brand on it, you are doomed to fail.
#4: Use a Content App for Lead Capture
Plug and play apps such as Short Stack take the mystery out of marketing, and the fear out of doing something with technology. Simply put your contest form together, in their easy to use format, buy an ad and watch your business take off, with a smorgasbord of warm leads who are actually interested in what you have to say – so long as what you have to say is interesting, that is.
Remember, today’s consumer is fickle and has the power to select another brand at any time. Keep yours interesting, engaged and up to date, and you will be on the road to success.
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