The primary lesson I’ve learned about writing online is the importance of networking. Internet has revolutionized the way the world communicates. The value of networking exponentially increases the potential for writing on the web to influence the world.
Beginning to Write Online
Initially, my writing online gained minimal exposure, so I felt unsure if writing on the web would be worthwhile. Most of my posts come under the creative writing genre–like poetry, stories, essays and vignettes–not the kinds of things people typically search for on Google.
Unsure about continuing, I asked a friend’s advice. She said it takes time to develop a network of interested readers and that using social media was the key to expanding one’s readership.
Whether we’re searching for a career online or simply wishing to share our creative writing with the world, the most useful tool for promoting writing on the web is social networking.
How to Achieve the Maximum Benefit from Networking Online
The web is an intricate and nearly infinite forum…a tapestry containing every kind of communication data imaginable. The key to maximizing readership using this platform is to pinpoint a target audience.
Activity on Twitter, Facebook, Linked-In and other social media outlets helps draw readers. Interacting with other writers on line is another practice that increases readership.
With minimal efforts along these lines, my page views doubled within a week and continue to gradually grow. For those who wish maximum exposure, consistent efforts are required, at least in the beginning stages.
My next Lesson: Understanding My Goals Online and Acting Accordingly
Knowing your goal is the key to establishing an online marketing strategy. My personal aim in sharing writing on the web is not for making money or garnering fame but rather for sharing spiritual insights and creative inspirations.
Anyone who aims to make online writing their career or business needs to develop a marketing strategy that maximizes web exposure and focuses on a target audience. The larger your aim, the more time you will need to invest online and the larger area of web influence you will need to accrue.
Since my aim is subtle–to touch and inspire those with receptive hearts, spiritual thirst or mystical inclinations–I tend to post links and connect with friends via websites online that share similar values and ideals.
How to Develop Networking Relationships:
Internet interaction is an essential element in growing one’s online presence.
Sincere motivational intent and authenticity are important. Following the golden rule, engaging with other people’s content with authenticity will draw similar interactions with one’s own work.
Bridging the Cross-Cultural Divide
Since the influence of writing on the web arcs over the entire globe, one can connect with people from every walk of life and from multinational cultural heritages. Language and communication styles differ vastly between locales, especially between the East and the West.
Gaining exposure for ones own writing can be enhanced by increasing interaction with the vast array of ideas and people available on the web, thus expanding one’s audience as well as one’s horizons.
In writing for a business or as an art, I’ve learned that clear communication is a key element-and networking is the most powerful tool to develop it.