Writing for the web is different than writing elsewhere. There are tricks of the trade concerning writing for the web. One of the tricks of the trade for writing for the web is writing a first paragraph of a blog or article that will entice the reader to want to read more of the blog or article. There are some things to consider when writing the first paragraph of a blog or article for the web.
When writing a blog or article for an internet website, the first paragraph needs to grab hold of the reader’s attention. If the first paragraph grabs hold of the reader’s attention, the reader will want to pursue more of the contents in the blog or article. The main goal of the first paragraph is to give an introduction to what the blog or article is about. If the reader likes what the first paragraph conveys, that means the reader is willing to spend some time to read more of what the first paragraph introduced.
Ways to Lose the Reader
Grammatical Errors – One of the best ways to lose the reader from viewing the rest of the blog or article is to write a first paragraph that is poorly written with grammatical errors. If the first paragraph has grammatical errors in it, the reader can make a good guess that the rest of the blog or article will have grammatical errors in it too. The reader does not like to have to struggle through the grammatical errors of the blog or article.
Unrelated – Another great way to lose the reader from viewing the rest of the blog or article is to write content in the first paragraph that is not related to the title of the blog or article. The main reason the reader decided to read the first paragraph of the blog or article is because the reader wanted to read about the topic of the title of the blog or article. If the first paragraph has content not relating to the topic of the title, the reader will lose interest in the blog or article and stop reading it.
Straight to the Point
When writing the first paragraph of the blog or article, it is good idea to be as straight forward as possible to get to the main point of the blog or article. If the first paragraph of the blog or article is written passively with a lot of colorful words, the reader will get caught up in the colorful words and miss the main point of the article. It is best to not confuse the reader with indirect sentence structuring. Being direct with the sentence structuring has proven to be effective in maintaining the attention of the reader.