When it comes to HDTV tech, it seems there isn’t any slowdown in trying to convince the public that the best is yet to come. However, even tech companies perhaps know one gimmick can’t always sell the public immediately, especially when many people are getting frustrated at investing in tech that quickly becomes passé. Most of us have an HDTV by now, with 1080p being standard, plus 3D capability, and Internet access. For most average people, the investment in one of these has only been less than five years, which might be the equivalent of 20 years in how fast we’re moving technologically.
It’s one reason why new curved screen 4K TVs may require a different sales tactic from what was done already with the flat-screen variety. There isn’t a doubt, though, that 4K TVs will start to be standard by the coming decade. Regardless, just how long this standardization is going to take is another thing. Companies can’t seem to resist pushing the next variation even before the excitement of initial 4K tech can sink in.
For those who want to see things move faster, there’s likely been a lot of generated excitement seeing TV ads showing the curved screen 4Ks arriving on the market. With Samsung leading in this department, the immediate sales of them might be harmed once the truth comes out about the issues involved in watching a curved HDTV screen. Ultimately, Samsung may have to play up the other features on their new curved screen HDTV’s that are more useful and innovative than the convex screen is.
The Frustrations in Viewing Angle
CNET did a review last summer on the new curved screen 4K TVs and found that the perfect place to sit to get the best effect on a curved screen is somewhat limited. They used the analogy of the old curved Cinerama screens from the 1950s where you had to sit directly in the middle in order to bring a suspension of disbelief in enveloping yourself into the action. With a television screen being considerably smaller, that dimension of space becomes more limited, hence even more of a challenge with a group of people sitting on a couch.
It’s a technological mishap that many people may not be educated on when they buy a curved screen HDTV this year. This isn’t to say the bigger the screen is, the more it could technically envelop you into whatever you’re watching. Considering those with the deepest pockets will be the only ones investing in those first, the average consumer may have to be sold on some other, fantastic features from Samsung in their curved screen TV line. The other features they’re providing might even be preferred in all flat-screen 4K TVs already on the market.
The Evolution Kit and Shape Speakers
One of the greatest features ever invented to date for an HDTV is the Evolution Kit that’s essentially a wireless box attaching to your curved screen 4K TV. Samsung invented this to help you acquire software updates and features without having to plug in or buy a new TV to get the latest features. You can basically upgrade your TV regularly for probably up to a decade, which takes us back to the days when we had our old analog TV’s for 15-20 years.
Samsung even included a One Connect box that lets you hook everything up using just one cable. It’s a real game-changer in eliminating the profuse cables and wires still protruding out the back of our TVs, and it’s a shame Samsung didn’t make it available on their TV’s much earlier.
While the above two features should be mentioned in Samsung’s curved screen TV’s ads, the real clincher may be the company’s Shape sound system. Using wireless speakers in smaller and more convenient shapes, you can set up a sound system without using a pile of cables while placing the speakers in any strategic place for the best audio effect. Using wireless technology, these speakers can also be set up to stream music from online or through your personal playlists.
If Samsung placed more focus on these and even placed them on flat-screen 4K TVs, sales would be more apt to skyrocket. Instead, we’ll probably see more focus on the curved screen as the road toward gimmickry that tech companies never seem to learn falls flat without playing up the truly useful features.