The Internet is an amazing way to reach customers, show off your products and build up your brand. It can be used to find employees or to market yourself as an employee to others. But if your marketing campaigns aren’t working, it’s probably due to a few specific reasons.
Inconsistency
Blogs are a great way to add fresh content to your website, so of course you’ve got one. Why isn’t it working to bring regular traffic to your pages?
The answer is usually very simple: because you’re posting content inconsistently. Blog content pings the search engines when you add new posts, and that helps your site appear closer to the top of those all-important search engine results. But the longer it takes you to add content to your blog, the lower on the list of results your website will fall.
Inconsistency will destroy all your Internet marketing campaigns. Post new blog content regularly. Once a week is good, but once a day is even better. If you’re on Twitter, tweet daily. Facebook? Write a new update at least once a week. Being consistent will help to ensure that your online marketing efforts will work.
Reaching Out
Why aren’t your marketing efforts working? Probably because you’re waiting for people to come to you. Writing fresh content is a good way to draw in more traffic to your profiles and websites, but don’t rely upon this alone. You also need to reach out to your target audience.
All those social media updates aren’t going to do you much good if you only have a few followers (or none). Don’t just wait for the people to find you online; reach out to them. Use the search function at your favorite social media sites to seek them out. Look for people in the same city as your company. Seek them out by interests. Writers on Twitter, for example, look for users who like books. Find these users, and follow them. Hopefully they will follow you back.
More Successful Marketing
If you’re going to market, you want it to be a success. Forbes points out several marketing trends to watch in the upcoming year.
Keep creating content. Words are still a great way to get search engine attention and they’re a tool for capturing your audience. Don’t stop at blogging and updating social media profiles. Write newsletters and articles as well, because they will continue to be relevant in online content.
But don’t stop with text. The Internet is becoming more visual all the time. Graphics and video make text-based content even more enjoyable, and more likely to gain attention. Enrich your content and all your websites with lots of imagery to make them more appealing.
Whenever your Internet marketing campaigns lose steam or seem to stop working, try something new. Try doing more. Add new content, use a different angle, reach out to new people. Internet marketing continues to be the best way to find clients, customers, employers and employees. Keep working with it, and eventually you could master it.
