If you noticed, the biggest companies use the better ads for big sports events like the Super Bowl and the World Cup. It is quite conveniently for them and they prepare all the year to launch the biggest ads. The question is: why the companies use the better ads for big sports events like the Super Bowl and the World Cup? In this article I will write three reasons why the companies do that.
- 1) There are a lot of people watching. This is the most obvious reason why the best ads are place in these events. Even if they are not fans of the sport, people around the world watch the event because it is unique and also for the ads. If you want to reach all the population the best way to do it is in these events. These events are being watching by men, women, kids all over the world. That is why these events are the most prosperous of the year.
- 2) People want to be like their heroes. The majority of the commercials have the players drinking or eating a product. The message is clear; if you want to be like your hero then you should eat and drink what he consumes. The reality is that many of these athletes don’t consume the product. They are just paid so they can promote the biggest company products. Although marketing is powerful and it motivates people to buy these products because we live in Product Land.
- 3) People love to buy. Companies know that the majority of people are consumers and they like to buy the last on the market. This is mostly true with the cellphones commercials and cars commercials. It is easy to place commercials if you know that people want to buy such things.
In conclusion, companies have marketers that study the different types of markets. They know that at these big sports events there will be people of all the ages, races and genders watching every minute of the games even the commercials so they throw the hook and wait for the fish that will get caught.