The popularity of the Internet and the potential for making a great living is a lure for millions of people trying their hand at Internet marketing. Those with notions to build a brick-and-mortar store are now rethinking that choice and instead building an online store. Of course, the challenges of a “regular” store are different from an online store, but the lower cost of online marketing is the deciding factor for most. You’ve probably guessed by now that I favor online stores. That’s because I’ve “been there, done that”. So, I speak from experience. Here’s a list of the reasons why online marketing is so much more than a brick-and-mortar store could ever be:
Online marketing is simple. Comparatively speaking, online marketing allows you to spend your most productive time building your business instead of just maintaining it. Trust me, that by itself is a big deal in the name of profits.
Reach a worldwide market. Try that with a regular store. Without Internet marketing, your business will be catering to a small area. With that, you profits and even your very livelihood are affected.
Minimal advertising costs. It’s true you might someday try your hand at PPC, but that gets expensive very quickly. Instead, use one or more of the alternative methods to reach the most people.
Build that website. If you aren’t skilled in web design, take your idea for your site to a professional designer. Yes, you are going to pay for this service, but the good designers produce breathtakingly beautiful, functional sites that can lift your site to elite status. Remember, first impressions are important in online marketing, too!
A few words about website content
Once your website is built, you’ll need to create great content that will serve to inform and entertain your visitors. It doesn’t matter if it’s a retail site or informational. The content must be good, optimized for the search engines and relevant to the topic of your site. So, make sure content creation is a priority regardless of the type of website your planning.
SEO or search engine optimization, is a term used in Internet marketing that dictates certain accepted standards for content. The quality of your content directly affects the traffic your site receives from Internet searches. If the search engines deem your content worthy, your website ranking will rise and show up higher in the search results pages. Ideally, a page one placement should be your goal, and great content will get you there. Imagine the increase in visitors if they spotted your website at or near the top of the search results pages. This would mean exponentially more visitors to your site, which translates into more business and profits.