In my line of work, I wear a lot of hats. I am the go-to guru in our real estate office for all things technology, training, social media – not to mention all things marketing. As a self-proclaimed hater of making phone calls, even as a real estate agent, I did everything I could to avoid what I consider to a time waster of epic proportion. So over the years I developed a social media marketing system, using content creation as king that I now teach to my agents. My model is one of passive income earning through content, while interacting in the “big room” that is social media. And, what I found is that the agents who follow my model, earn more on the front end and the back end than they ever have before.
Step 1: Blogging
Early on in my real estate career, I knew that the traditional platforms like WordPress and Blogger were not going to cut it if I wanted to make some extra cash (to funnel into my real estate marketing fund). So I went on the hunt. As I read articles from all around the net, I began realizing that the content creators, the authors were people working in that field. It’s like you’ve always heard, “Either do something worth writing about, or write something worth reading.” My philosophy? Do both. I began submitting pieces all around the internet, to a variety of different sources I gleaned through Google. Before I knew it, I was an author, earning money on the front end and the back end, every month.
Step 2: Content Push
One thing I hate, hate, hate (I did say hate, didn’t I?) about real estate agents in general is that they are all about the job, especially on social media. I do not know when real estate agents became the latest generation of in-your-face annoying network marketer, but if there is one thing that annoys me to death, it’s that. So, through years of trial and error, I learned that people do business with people they like and people they trust. I would post funny items to draw people in, then interact and participate in intelligent discussions on other threads, and every day, I would post a valuable piece of content. All of a sudden, people were coming to me, asking me questions and becoming clients. It works.
The more content I pushed, the larger my network became. I was asked to do radio interviews, online video panel discussions and my exposure went through the roof.
Step 3: Monetizing My Life
As a creature obsessed with consistently wanting to do things better – all the time – I went on the hunt (again) for different things I could push out that would earn money for me in a plethora of ways. I found affiliate programs for products and services I believed in, I would promote my E-bates account ($5 per sign up) and even links that were pay-per-click to services I used. I would do this both on my blogs and on my social media. What I found is that when I had something valuable to add to any “ad”, it met with success.
Why more real estate agents do not understand or comprehend this, I will never fathom. However, as I talk to people about what I have done, what I am doing and what I am training on, I am watching lives become transformed as people I never thought are trying something new, and getting rewarded for it in a variety of ways. You can’t help but push good content out on social media, without showing a little bit of yourself that people might not otherwise see. And this…well this has been my greatest reward, watching people grow, learn, change and develop into the greatest version of themselves. Now, where is my hat?
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