A few years ago I caught the Pinterest bug, just as thousands of others have. In short, Pinterest lets users get together and assemble projects or collections. It can be anything under the Sun really. Recipes, celebrities, sports cars, athletes, you name it. It’s similar to a bulletin board in a way. As you find different items, whether it be photographs, articles, links, etc. you can add them or “Pin” them to your board, or in this case, your page.
I was intrigued by the concept, and I liked being able to make and arrange my own personalized albums or folders for individual topics. Of course, I made folders for a few topics to begin with: animals, my favorite actors and actresses, humor and whatnot but what intrigued me most was making a collective interactive project. I needed a topic, and I chose something near and dear to me: Comics.
I began scouring the Internet looking for all things comic and graphic novel related. Originally, I pulled together a multitude of different topics within the genre but I wasn’t quite content with it. I scrapped it and stared over again. I still stuck with Comics as my topic but this time I refined it a little, opting to go with comic book/graphic novel covers.
I found many different covers online and I began to place them in their appropriate folder. I had all of the major companies too. DC, Marvel, Image, Dark Horse and so on and so forth but as I added to my project, it wasn’t taking off like I had hoped it would. I had many re-pins but that was about it and pretty soon, after a few weeks of pretty much no activity, I gave up. My project fell flat, it deflated and it slowly vanished down the drain.
I logged in once again about three months later. As I was looking at my home page, I realized my first mistake was separating each comic company into their own folder. Normally, spreading out your content is a good idea but scrolling all over a page can be tiresome. I should have condensed them into one main folder. That way it would be easier to share across social media platforms, instead of having to share several different folders. Lesson learned.
Mistake number two? I completely forgot to link my Pinterest account to my accounts on Facebook and Twitter. That helps tremendously, especially if you a lot of friends and followers. Mistake three? I had the “Search Privacy” option turned on. This should be turned off so that your boards will show up in search engine results. After a lot of forum browsing, I learned that I had committed an error that usually puts off a lot of your fans on the site. I posted too many photos all at once. The key here is to pace yourself and don’t overwhelm the folks that are viewing your content.
Another suggestion I would make to anyone trying to successfully increase their boards is to include a caption for your photos. Something catchy, to help capture the interest of the viewer. This is particularly important if you’re a business owner.
One more tip. Allow users to re-pin your content. This basically free advertising. If a user re-pins your photo to their board, all of their fans will then see it also. Again, if you have a business, this is a great way to get your brand across.
Ultimately and unfortunately, I lost the Pinterest bug. I could restart my project or start another and if I had it all to do over again, I would have done a bit of research before I launched my project. I think having the knowledge would have helped me to create a far-reaching and popular project.