The concept of giveaways at trade shows is one that may have a tendency to lean toward products we’ve seen far too often before. Everything from tote bags to pens are given away so commonly, a business might bristle at the thought of a customer bristling at being handed one of those items. But this doesn’t mean they still don’t have their elements of usefulness with those who don’t mind tradition. Some companies go beyond those items into more creative territory with perhaps not any clue if they’ll sell or be appreciated.
In the above regard, you’ll need to study the psychology behind your giveaway and see why you’re giving it away and why it might work better than something else. By doing this in advance, you’ll be able to create something that customers will find useful while they remember your company in the process.
What’s the Point of a Giveaway?
The main reason most companies give gifts away is for the obvious branding and promotional aspects. Almost every giveaway is going to have the company’s logo on the product with the thought it’ll be seen every time the product is used. However, you can tap into the psychological aspects of how people feel about giveaways. The thought of getting something for free still works in our age of consumerism and creates a positive feeling in the customer.
Giveaways can also be thought to be part of an exchange between the company and customer where giving something to them in exchange for their email address works to help grow your customer list. This kind of relationship taps deep into the psychology of how customers want to assimilate favorite businesses and companies into their lives. Giveaways work on providing a little something for both of you without making it look like pandering.
What Giveaways Get the Best Reaction?
Marketing Psychology says that any giveaway without a company name on the item usually doesn’t go over well. This might surprise you considering how often placing a logo on a product is done. Nevertheless, the item has to provide an immediate benefit, even if it’s right there in the store. It’s one reason why the tried and true items of pens and notepads still go over reasonably well, because they can be used right away. Some companies, though, are offering things that can be useful on a more personal level like massages or virtual reality experiences.
The important thing is it should be something capable of staying with a person and not something edible that will be eaten and then forgotten. You’re not likely to see many giveaways of candy or other edible products, even if they’re sometimes used as a complement to the long-lasting products.
Creating Personal Involvement
By far the best way to tap into the psychology of your growing customer base is to get them directly involved in something. That’s one reason why virtual reality experiences are starting to be employed into trade show exhibits. It can provide a branding message, plus gives them a chance to have a superior entertainment experience that takes them away from reality for a while. At the same time, if you do some branding through the virtual reality experience, you help create a more indelible impression.
Making customers feel good is the true core of giveaways and may be changing as technology becomes better. Giveaways may soon become immediate experiences that are so memorable, a product wouldn’t have to be given away to have your name permanently embedded into everyone’s minds.