Have you thought about what makes up the best elements of a good landing page? A landing page is a page on your site people end up on while doing a search for something directly or indirectly related to your business. That particular page might be your main page, though it may also be another page on your site with information someone was seeking out. In either case, you want to entice those people to buy something from you if you’re a business selling products. You also need to carefully craft things on that page so you don’t have the recurrence of someone quickly leaving if not finding what they want.
Showing What Customers Want
As a business, you exist to help people solve some kind of problem. Whether you sell one product or many, you want it clear that your main objective is to help make their life easier. You have to convey that on a landing page, whether it be the main page or another page buried within your site. Scale My Business calls this the unique value proposition.
Whatever you want to personally call it, indicate in one short sentence what you offer to the consumer and how they can get it. If you look at the best landing pages at professional companies, the one-liner slogan explaining who they are is very common.
Keeping Language Simplified
Conveying exactly who you are can get easily get confused if you don’t use the proper words. It’s very easy for a business to use the wrong syntax in showing what they really offer. You’re better off using simple language and not saying anything overly sophisticated to avoid double meanings or other misunderstandings.
Keep One Call to Action on the Page
You always need some kind of call to action link on your landing page. But you don’t want too many of them either or a customer might get confused about which one to click on. You’re better off simplifying here as well and creating one link that takes people to a page to fulfill one call to action. Whether that be buying something or signing up for an email newsletter, save other calls to action for other pages or later times.
Looking Professional and Giving Purpose to Your Business
You always want a professional looking site to avoid someone leaving there within seconds to go somewhere else. Moreover, you also want someone to feel good about what you’re offering through what you say and show in your graphics. By convincing people that solving a problem for them will help solve an anxiety-ridden issue, you’ve already done your job in selling you and your business.
In addition, convince them that you’re better than the competition that you likely have. This is important, and it’s OK to mention other business names so visitors can truly make comparisons. In a much more crowded business world, you’ll want to distinguish exactly what makes you better than dozens of your competitors.
And while the “limited time” idea might be overused, giving limited times on certain deals will help bring more of an urgency for visitors to take action on a compelling product.