Home sellers, by and large, share a common mantra: The belief that their home is the “best” in the neighborhood, and thusly, worth the most money. Unfortunately, this usually isn’t the case. And yes, it’s harsh, but you need to get over it Mr. and Mrs. Seller, if you are serious about selling your house. It is this horribly outmoded belief that oftentimes leads hopeful home sellers down the path to home selling hell, ultimately turning once reasonable folks into grumpy owners and market rejected listings. If this sounds like you, check out these four home selling tips that are guaranteed to help sell a house fast, and for the best price the market will allow.
1. Find a Real Professional
In the wild, crazy work of home sales, stubborn seller behavior can be costly. In other words, sellers not wanting to “deal” with a real estate agent usually take longer to sell their home, and will sell it for an average of $41,000 less than they would have netted in profit had they just sucked it up and hired an agent to begin with.
But how do you go about finding a truly talented real estate professional? Start looking for your home selling pro in the same place your potential buyer will go about finding their real estate agent: online. However, avoid sites like Zillow or Trulia, as “Featured” or “Top” agents on these platforms don’t actually belong there, they pay for that placement.
A smart, savvy, top-notch real estate agent will have a solid web presence without having to pump thousands of dollars into marketing. Ask for referrals using your social media channels. From there, Google each agent referred to you. Look at their reviews, online presence and social media prowess. Whether or not they are truly an expert will largely depend on how many places they have been published. In other words, the agent with the most content wins. Why? Because true professionals do not just master their craft but also have a strong desire to educate the public as well, using content as a guide…not cheesy marketing ploys.
2. Price it right; price it low
The “typical” seller will want to price a property an average of 20 percent higher than market value. This is a turn off to buyers out of the gate, and only succeeds in wasting time. Once you find a competent, published, well rounded agent, trust their pricing recommendation. And remember, agents are paid commission based on the sales price, if they truly thought a higher price was good for you, they would recommend one because it would mean more money for them at closing.
Hint: Whatever you do, never rely on Zestimates, they will steer you wrong just about every time. Instead, try a site like Eppraisal, which will usually get you closer to the mark when it comes to the true value of your home. Then, let your agent guide you the rest of the way.
3. Try a fresh sales approach
Consumers today are intelligent. They are tired of hearing about great views and spacious kitchens. Been there, done that. When selecting your real estate agent, ask them about what fresh approach they will use to sell your home. The only correct answers are: pre-marketing the listing, holding a broker open house, having a creative, solid online and video presence, having a blog about your property and having a team.
4. Remember, renovations aren’t a magic bullet
You might have pumped hundreds of thousands of dollars into renovating or remodeling your home, but that doesn’t mean it will boost the price. Price is determined on comparable properties in the neighborhood, not how nice your new cabinets and floors are. If you are considering updating your pad before putting it on the market, look up photos of similar sized houses in your neighborhood that have recently sold so you don’t “over” improve your own.
The difference between home selling hell and climbing the stairway to heaven begins and ends with selecting the right professional to help.
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