Plastic surgery, like all medical specialties, requires some advertising in order to entice patients to contact you for a consultation. However, because insurance doesn’t typically cover plastic surgery procedures, getting the attention of prospective patients is even more important because they are not simply looking for a surgeon that is covered under their network. Online advertising, such as through your website or blog, requires search engine optimization (SEO) to bump you up to the top of search results. Here are tips for boosting your clientele with SEO content.
Perform Proper Research
The first step to getting more clientele as a plastic surgeon is doing your research. This step is essential because it helps you get your target market, which then helps you choose proper keywords. Since SEO is based on the keywords in your content, it really needs to be your first step. You need to research what niche group is looking for the types of plastic surgery procedures you specialize in, how and where they look for information, and what type of information they need.
Use the Right Keywords
Now that the research is out of the way, you can start working on your keywords. Keywords are one of the most important aspects of SEO content. These are the words or phrases you believe your target market is entering in search engines in order to find your content, which will be related to plastic surgery. If through your research you found that women in their late 20s and early 30s are looking for a specific type of procedure in your city, those are the keywords you should be using.
Focus on Local Searches
The next thing you need to focus on is the local searches. This means someone is not only looking for information about plastic surgery, but finding surgeons in their local area. Most people will go to a nearby plastic surgeon, so you need to optimize your site for your local area. It is okay to expand a few cities, but really try to stick within about 20 miles in any direction. Optimizing helps you appear in searches through Google+ Places, Yahoo Local, and local business directories.Internet marketing for plastic surgeons is a great way to boost clientele.
Provide Internal Links
Internal links are links that you include on one webpage that leads to another that can provide information. If you have a blog post about the procedure steps for a nose job, you can include a link to another blog post you have about the recovery period of the same type of procedure. It helps improve your SEO by using these internal links often.
Update Content Often
Always remember to include high-quality, unique content, and to update your website or blog frequently. If you don’t update on a regular basis, Google and other search engines using SEO will start dropping you further down the search results. Aim for new posts at least weekly, but preferably several times a week.