I’m one of those people who thinks that your beauty routine is something that’s uniquely you, and everything should be tailored to your likes and dislikes, not those of people around you. I also think that of the myriad of products you can have in your routine, scent is probably the most sensitive and personal. Now, I personally have at least 6-7 different perfumes on my shelf at any given time, because I like to vary things up and keep people guessing, but one scent I keep repurchasing time and time again is Juicy Couture’s Viva la Juicy.
If you’re not familiar with the brand, Juicy Couture is a luxury lifestyle brand that sells clothing and perfume, and they’re also the creators of the infamous velour tracksuits with the “J” emblem on the zipper. Anyways, I first came upon this scent in the summer of 2008 at a friend’s house, and asked her what she was wearing and she told me it was Viva la Juicy. I swear it was love at first sniff, seriously. Being too young to have a job and relying only on my allowance, I had to practically beg my mom to buy it for me for my birthday 2 months later (when you’re a broke teenager with a diva complex, waiting for that amount of time is sheer torture). I finally got it, in a gift set that came with a shower gel, body lotion, and 1.7 oz. size perfume. I was so siked, and honestly whenever I run out of this stuff thats always the set I buy even now, which is a pretty good deal at $75 for a perfume that lasts at least a year even with daily use.
Now, onto the scent itself: the aroma of this perfume is just phenomenal, it’s sort of as if the essence of springtime and the subtle sweetness of fruit all got mixed together in one light, long lasting fragrance. The top notes are mandarin and wild berries, and although they smells rather strong at first, they die down after about 30 seconds and begin to blend with the middle notes. The middle notes, including honeysuckle, gardenia and jasmine, mix beautifully with the top notes. Finally, at the base there is amber, caramel, vanilla, sandalwood, and pralines. At first whiff I can most strongly detect honeysuckle and sandalwood, but once is flourishes on my skin after about half an hour or so I pick up different notes depending on the day; sometimes I smell a grape note, while other times I catch this on myself and think I smell pineapple, too. It’s fruity but also very complex – sort of like a fruit that begins to have more depth in taste the longer you eat it. While the initial impression is sugary, fruity, and bright – almost piercing – it does soften into a creamier scent (which I guess must be the pralines coming through) with time. So definitely not linear, it develops into something quite different from the first impression. The general feeling is sweet, like vanilla ice-cream dessert topped with chocolate sauce, caramel, raspberries and pineapples. It’s quite yummy.
I can imagine some dismissing this as “young” or “teen” probably due to Juicy Couture’s image as a whole (not to mention the princessy bottle adorned with a giant pink bow) and the fact that it could be labeled by some as a “generic” scent. I personally would describe Viva La Juicy as wearable, accessible, and inoffensive rather than boring or dull. I think it’s a good thing that I really can’t imagine anyone hating it the way some people do with fragrances such as Poison, Fracas, and Giorgio Beverly Hills, for example. It’s easy to wear and probably most suitable for casual-wear like the gym, shopping, or when you just want to feel pretty. It wouldn’t suit a formal event, job interview, or a club environment (not that it’s not appropriate for the occasion, it’s just not detectable enough).
That said, I could care less about formality and lasting power, I’m grateful for Viva la Juicy regardless of how long it lasts and where I wear it, because I consider it to be my “signature scent,” at the end of the day.