Online video is a powerful marketing tool that can be used in many different ways. At one time, it was a popular option Today, video has become an expectation for many consumers. The utilization of videos for marketing is constantly expanding. One use growing in popularity is video biographies. It is becoming a valuable tool for companies to promote themselves and their products.
According to an article in Forbes Magazine, “Video is a powerful tool for expressing your brand. It allows you to deliver a complete communication and ‘be there’ when you can’t be. Once a nice-to-have, today a video bio is an essential personal branding tool.”
Video biographies are a way for companies to show the professionalism and dedication of employees and staff. Their skills and abilities are better understood when witnessed. How a person speaks, combined with their expressions, will create an emotional connection. It’s something that can’t occur from reading a pamphlet. When customers witness confidence while watching a video, they will respond with confidence in the company. Video is a very effective way for people to communicate how they feel about their work.
When business representatives are at a conference, a video biography is essential. It will make it possible for customers to experience key company employees, who are not in attendance. Should customers meet these employees in the future, they will not feel as if they are meeting strangers. They will have seen the employee and heard them speak. This makes it possible for key people to be seen by hundreds of people, while in another location.
A professionally produced video biography is a valuable tool for media relations. They are able to attach a voice and message to a name. This will create a positive interaction with the media. A company’s representatives to the media will appear more real, and better able to be trusted. This is an important relationship that can benefit both parties.
The style of the video biography should be determined by its intended audience. In some cases, the interview format will be effective. This enables a video creator to anticipate any questions they may be asked, and provide the best possible answers. This would work well with key people explaining product launches, company changes and more. There is also the informal and conversational video biography. This can be effective when welcoming new employees or explaining a company’s mission and other situations. It’s a video designed to appeal to informal situations. The goal is more about getting to know a person, than providing some kind of information.
Many companies have found that providing video biographies is an effective way to generate viable new sales leads. A video will make a company no longer appear as a non-human entity, but an organization of people. A customer will be able to better relate to individuals they see and hear, rather than just read about. Once a video is produced, it enables a company focus more time on turning leads into sales.
Video Biography Participants
Not every employee needs to have a video biography done on them. A company must decide which employees would be most effective. Most organizations find having video biographies done on their top leadership is important. After those are done, many companies choose only key employees, and those who can provide a valuable insight.