Web design continues to evolve every year or sooner with tools that help bring fresh new looks to websites on simplified and complex levels. While special effects never fail to wow people, they don’t always give you everything you need. Sometimes it’s the simplest things that can attract maximum amounts of visitors to your site. And a new trend is emerging that may provide a simple solution to those seeking out more visitors without having to spend extra time working with a web designer.
The Influence of Instagram on Web Design
Some evidence is turning up in web design that show just how wide Instagram’s influence has been across the world wide web highway. Here and there, you may find background images on sites that look straight out of an Instagram filter. This provides an interesting and vintage look for background images so a company can be more distinctive in their branding.
While you’ll probably see the influence of Instagram in future web design, many corporate sites are starting to incorporate the real thing into their web designs. It’s helping bring a more personalized connection between customer and corporation. Similarly, it’s saving on having to create a new design or scrambling to find relevant content.
Companies Using Instagram Pictures from Customers
Once major corporations realized the potential of Instagram users posting pictures of everyday life, it was no surprise that those companies found marketing manna. Now numerous companies are encouraging people to post Instagram pictures of themselves visiting those company stores. The incentive is the companies share the pictures on their website if the individuals have particularly memorable images.
When the Instagram pics are posted, it instantly gives those accounts national exposure for perhaps their own businesses.
It’s a new symbiotic process that sounds a lot like what Google does in providing easier solutions to others while also helping themselves. Regardless, it’s also one of the best web design solutions companies could ask for in developing customer relations while saving money on creating a new design or uploading content.
Companies such as Urban Outfitters and Taco Bell are using this approach so they can decorate their main pages with colorful Instagram photos from loyal customers. It’s a way to post something that looks stylish while also telling a story about how people are enjoying the company’s products.
Through Instagram’s ability to convey stories through imagery, it’s a tactic that your own business should try. It’s one you’ll be seeing more often until the next similar fad comes along. No matter the outcome, storytelling through imagery and connecting with customers is really the heart and soul in web design we’ll be seeing far into the future.