When I decided to start blogging, I did a lot of research on the tools needed to have a successful blog. One of the most important pieces I found was a strong social media following. I had dabbled in Twitter and had a personal Facebook page, but didn’t exactly consider myself a Tweeter with a “strong” following.
Regardless, I started blogging and tried to promote my blog through my Twitter handle. The first few months, I didn’t really see any results. I would have one or two new followers a week, and didn’t see any large jumps in my numbers. So I decided to make a change.
I researched the successful bloggers on Yahoo Contributor Network and was not surprised to see that most of them had a strong Twitter following. I ventured over to their Twitter accounts and analyzed the trends of successful Tweeters. Here’s what I found:
Successful tweeters have identified their niche.
All of the successful tweeters I found had a niche topic they focused on, and 90 percent of their conversation focused on that core topic.
When I first started my Twitter account, I used it to network with individuals in my public affairs career. However, once I started blogging, I wanted to switch my focus to my main blog topics, more aligned to the interest, hobbies and trials and tribulations of a working mother and wife. Instead of trying to meet both markets, I decided to focus in on my blog, and found that my conversations, interactions, clicks and followers all went up once I stopped confusing my audience on what they would get from me.
Successful tweeters are interested in more than self-promotion.
Successful tweeters spend more time discussing their niche topics than they do promoting their blogs.
When I searched through my Twitter account, I found that there was a lull in conversation when I started simply promoting my blog. Every tweet I sent was the title of my blog and a link. What I didn’t realize is that none of my followers cared about my exclusive blog feed; otherwise they would have just signed up for an RSS feed. Instead, Tweeters want to have a conversation, see interaction and recognize that you have more interests than just promoting yourself. From what I found, successful tweeters have the following mix:
- 50 percent interactions, be it comments or responses to other people’s tweets
- 30 percent sharing of articles, links and stories published by their followers, fans or other interesting sources
- 20 percent self-promotion
Successful tweeters have mastered every single one of the 140 characters.
No one wants to read a boring blog, story or one line tweet. Successful Tweeters know how to construct a tweet that engages their readers and encourages them to click to learn more.
My original theory of simply tweeting my blog title and link received no feedback. However, when I constructed an interesting tweet that left the reader wondering what else I could have in store, I received a lot more traffic. For example, I received 10 new niche-specific followers shortly after tweeting my latest article with the following characters under my handle: @KatieShaykin “It’s stressful to see your child have a complicated test like a #MRI. Here are tips from a mom who went through it: http://yhoo.it/1iX3snp.” When I used to tweet my titles, I would not only have no new followers or comments, but I also would get no clicks on my blog, which is the original purpose of prompting in the first place.
While I still don’t consider myself a tweeter with a “strong” following, I am happy with the new level of interactions my account has received and am thrilled with the traffic it drives to my blog!