Home selling parties became popular in the ’60s when landmark companies like Mary Kay Cosmetics discovered that these mini events were a good way to introduce their products to new customers. As a former sales director with this company I too believe that showing products to a dozen at a time is far better than demonstrating products to just one person. If you want to host an awesome home selling party, your goal should be three-fold: entertain your guests, make sales and help the sponsor (or yourself) get more selling appointments. It’s not hard but you will have to plan. Prepare for a successful party with these tips.
Send Invitations Two Weeks Out
If you send them out before this your guests may forget or lose interest. If you mail them out less than two weeks and you won’t give enough time for your invitees to make changes to their plans or they may not be able to change their plans. I also recommend that you use e-vites (online invitations) as well as paper invitations. Make it easy for guests to respond to your home selling party.
Give Away Some Goodies But Not the Store
Be generous with party favors but don’t give away the store. As director and coach, I taught new business owners to plan to give back 10 percent of their final sales in prizes and incentives but no more. You can expect to give some back as door prizes or gift with purchases items but don’t give away the store away. Make humble gifts seem more amazing but tucking them inside inexpensive gift bags padded with bright tissue paper. Who can resist a pretty gift? Also, having a few drawings is less expensive than giving everyone something. (Especially if you are lucky enough to host a big crowd of guests.)
Try a Theme for Your Home Party
I recommend using a theme for a party. Many companies like Tupperware and Beauty Control offer their sales people ideas for parties but you don’t have to tow the company line here. If you have a plethora of zebra-striped party supplies, run with a different theme. Themes are also great starters for party foods, favors and any games you might play.
Throw Out the Welcome Mat
Make your home selling party awesome by making each guest feel welcome. Mary Kay used to tell us that her goal was to always treat everyone like they had an invisible sign around their neck that said, “Make me feel special.” I try to live by that rule and I especially use it when hosting a home selling party.
You can do it!