First and foremost, I am a gamer. The Xbox became successful because of its hardcore gamer following. When the Xbox One was announced, I was disappointed. They sold out to become a bigger version of the Wii. They wanted to appeal to everyone in the family with their device. This was highly ambitious, but Microsoft focused so much on the entertainment side of the device that it forgot about its gamer demographic.
I have heard rumblings about Microsoft getting rid of the disc drive and cutting the price by 100 dollars. Microsoft announced that they are going to try to cut digital game costs. For example, they are pricing the Xbox One exclusive “Ryse” to about 40 dollars on Xbox Live. As a gamer, that means nothing to me. I have three ways that Microsoft and the consumer can win with the Xbox One.
Offer Digital Trade In: That’s cool that Microsoft will let you buy Ryse for 20 dollars cheaper than a new hard copy of the game. The problem is I can buy that hardcopy and sell it to GameStop or Amazon for over 20 dollars. I would be better off selling my hard copy when I am done than buying a game I can’t trade in. If I can buy “Ryse” digitally then trade it in for let’s say 10 or 15 dollars, I would never buy another hard copy of a game again.
Have Renting Options: Allow Xbox Live members to rent a game for a month for 15 to 20 dollars. Gamefly already lets people rent games, so it can’t hurt to have this option. It may not be optimal for business when Microsoft would rather you buy the game, but this would appeal to a lot of gamers.
Make the Kinect Optional: The Kinect is a fantastic invention, but it just isn’t ready for what Microsoft wants it to do. The Kinect still can’t hear what you say half of the time for example. Microsoft is pushing the Kinect down the gamer’s throat. The interface is a mess, so Kinect can help you navigate through that mess, but only sometimes. There isn’t a command for everything you need. Not many gamers want to spend an extra 100 dollars on a gaming console when they hate the Kinect.
The PlayStation 3 failed in the beginning because Sony thought they could ride the success of the PlayStation 2 and put out an expensive gaming console that many people just couldn’t afford. Sony learned from their mistake with the PlayStation 4 by making it affordable. Microsoft didn’t learn from PlayStation’s past failures and are suffering because of it. The Wii became so popular to the average person because it was a gaming console and it was cheap. As a gamer, I want the Xbox One to succeed. Please Microsoft listen to the gamers that made the Xbox the success it has been in the past!