Let’s face it, the Internet brings wonderful opportunities for communicating. However, there are a lot of voices out there. There are nearly 102 million blogs and 45 billion, yes billion, posts.
You may be a novice blogger or an experienced one. Chances are you have proudly posted what you considered a stellar piece, only to receive resounding silence in return. How do you get your blog and your organization the attention they deserve?
Three quick tips:
1. Network, network, network – Use your organization’s web site, Facebook page and Twitter feeds to promote the blog. Email supporters with links to blog posts. Put the link on business cards. If you have directory listings (say the Chamber of Commerce), promote the link there. If you give speeches or presentations to local groups, mention the blog and quote from the blog.
2. Keep blogging – If readers have a steady, regular diet of your thoughts (say once a week) they are more likely to become regular readers. The vast majority of blogs blaze briefly and then die out.
3. Think SEO – Be certain you get in keywords so your blog appears in search engine searches. For example, if you are a charity dedicated to providing disadvantaged school children with healthy food,the keywords might be “children”, “hunger” and “poverty”. Search the words you think are key and see what they bring up.
A final word: Be patient. Aim to build your audience slowly and steadily.