Internet marketing and article marketing differ in several respects. Consider Internet marketing as an umbrella, so to speak, where underneath are the multiple facets that make up Internet marketing. Article marketing is one of them and that will be the concentration in this article. Article marketing or promotion is solidly regarded as one of the best ways to establish oneself in the marketing community. Having said that, it’s wise to include your best content in your website because your readers will eventually look upon you as an expert in your field. Without great content this hard won accolade would easily disappear.
From a financial perspective, article marketing is by far the least expensive and with the proper amount of content that’s optimized with relevant keywords, there’s no reason this type of marketing wouldn’t become a vital tool for your marketing needs. With regard to quality content, if the topic of your website is one that you’re passionate about, creating excellent content should be fairly easy to do. On the other hand, if your topic is very popular but outside your realm of knowledge, it will require you to learn all you can about your topic so you can write with authority and conviction. In fact, that’s what catches a reader’s attention. With billions of pages of content currently on the Internet, readers can easily get bored and frustrated if all they find is information that’s been rewritten over and over until reading it becomes an exercise in futility. This is why unique content is stressed so adamantly by the search engines. They know from experience how clogged the Internet is with duplicate content. Your job as website owner and article marketer is to create original, engaging and fresh content that your readers will thank you for.
Your money links
No, I don’t mean money in the form of cash. The links refer to other people or webmasters who are impressed with your content and place a link to your content on their website. Once the search engines pick up on this, they will rate your site higher in the search results pages because to them, your site must be popular because people are linking to it. Backlinks are where the money is. You can’t buy them (some actually do sell them, but don’t fall for it); they are earned and are worth their weight in gold. As you build a substantial amount of backlinks, your site’s rankings will reflect that. You’ll notice the “hits” to your site will increase steadily over time as long as you have that great content available and easy to find.
Always add your link
In your articles, always include a link back to your website or affiliate site to provide an easy way for your readers to reward you with a purchase, or maybe a hit or two on your ads. This is called monetizing your website. If you have a steadily increasing amount of visitors to your site, it’s likely they will buy from you because they trust you, or at least be willing to share their favorite website with their friends. When you get to this point, consider yourself an Internet marketer with the visitors, and very soon, the money, to prove it!