When we buy things in a store or online we expect to receive the best service possible and to get exactly what we were promised. Sometimes this doesn’t work out the way we had hoped. Maybe the shipping was late, you were double charged on your credit card, or overall your customer service experience was bad. Over the years I, like many of you might have, let some of these things slide, especially if the offense is minor and seems unimportant in the grand scale. Lately I’ve taken a stronger stance on wanting what I have paid for to be exactly what it was supposed to be and have complained when it wasn’t. Here are some of the best reasons you shouldn’t be afraid to stand up for yourself if you are unsatisfied with services or products you have purchased.
Freebies and Discounts
One of the first things I have noticed that businesses will do to rectify complaints is to offer you a free replacement, often at a higher value, or discount on your next purchase. Most businesses want you to feel satisfied with their services and know that by treating you this way you are much more likely to help their company grow by spreading good word of mouth to your family and friends. My biggest examples are Amazon giving me an extra three months of their Amazon Prime service when they exceeded the guaranteed two-day shipping and Coke sending us vouchers for 12 free 2-liter sodas when we purchased one that was completely flat but unopened.
Better Future Service
One of the main reasons you should not feel wrong complaining about services or products that were not in top form is so they can fix them in the future. If they are a large scale operation then there is a good chance that you are not the only person who has been wronged, but may be the only one that was brave enough to stand up and say something about it. Any respectable business will be happy for the feedback and strive to change their error and make sure that no one else suffers from their mistakes. A simple call can let people higher up in management know what needs to be changed for their business to be successful and profitable.
Fixing Broken Links
Another reason why feedback, especially negative feedback, is important is to identify weak links in the line of the product production, packaging, and shipping to the consumer. I have worked at several places where the product going from conception to consumer was a multistage process and I learned that one weak point in the chain could have a negative impact upon all workers in this line. Complaining or giving feedback with as many specifics as possible will let a corporate manager or leader identify, fix, or replace this weak link. On the whole this is better for the company and will ensure that you and any other customer will have better quality service in the future.
Many companies change rapidly but others can stay the same years on end for the good or the bad. Providing feedback to a company will allow a company to survive and evolve to fit the needs of the market and consumers. Without this complaint information and look into what is making customers unhappy, a manufacturer or service provider could offer an unnecessary product for years on end, often failing to keep up with the times or the demand of the growing market. Making sure they know your opinion will allow them to change as needed.
These are just a few reasons why you should not hold your opinion back when receiving a less than quality product or service. It helps businesses grow, fix their mistakes, and you just may get some free goodies in return for your feedback.
For more business and financial reading from this author, check out:
Important Tips for Starting Your Own Small Business
Buying Vs. Renting. Vs. Leasing: Which is Best?
Guide for the Best Online Shopping