Entertainment is changing. Since the birth of Youtube in 2005, we have had access to hundreds, then thousands and now millions of videos on every genre under the sun, and then some. A quick click in the search bar or a scroll down the recommended videos list and before long, several hours have passed and you wonder how you stumbled from Disney singalongs to DIY.
This entertainment phenomenon, where you can create and upload a video in minutes and make a living from it, is something that vloggers, otherwise known as video bloggers, have tapped into.
So, what is the concept behind vlogging in particular, and what is its appeal?
Well, after hours (more than I care to admit to) of watching UK-based vloggers, it seems that content does not have to be anything ground-breaking. In fact, it is often quite banal. Take, for instance, Charlie McDonnell, aka charlieissocoollike a seasoned vlogger (he started in 2007) who posts on a weekly basis and whose vidoes include Not an Apartment Tour and Films That Changed Me . Believe it or not, his videos have brought him over 2 million subscribers.
There exists other types of vloggers. Many so-called ‘beauty gurus’ such as Fleur de Force and Tanya Burr started out with the written word, adding photos to their blogs before venturing into vlogging. We can now catch a glimpse into their daily lives; from baking, shopping and dog-walking to sponsored trips to Dubai and the United States for meet-ups with their subscribers. It is all very glamorous and quite appealing to a target audience of teenage girls who think that these vloggers are just ordinary girls in their early twenties who uploaded a video (‘What’s in My Handbag?’ and ‘Monthly Favourites’ are the most popular vlogs) and in a stroke of luck in an almost rags-to-riches fashion, they have celebrity status; walking red carpets at premieres. In our fame-hungry, celebrity-obsessed world, we will gobble up such tales quicker than a kebab after a night out.
Another vlogging channel belongs to Jonathan and Anna Saccone-Joly . They are a Cork-based family with six Maltese dogs and two young children, certainly a lot of ammo to fill their 20-minute daily vlogs. Their appeal is in their unedited monologues (perhaps a make-up free Anna talking about hoovering) and their down-to-earth family life, which is much more relatable than the Kardashian’s and feeds the viewers’ nosiness, so much so that they have amassed a total of 83 million views and just over 400,000 subscribers. With so many people watching their videos, however, there are often negative comments on their parenting choices – is it right to broadcast the births of their children on the Internet? Surely their first words and steps should be kept for the family rather than being shared across the world the absolute strangers? Is this even safe? What lasting effect could this have on the children?
Indeed, you have to wonder how long it will all last. Is Youtube a stable career? What happens when their target audience matures, or finds another channel that is more appealing? How can these vlogs develop and what will happen next? Only time will tell, but for the moment, the meteoric rise of UK-based vloggers will not burn up any time soon.
If you are thinking of starting up vlogging, head over to Vlognation for some nifty tips!