When it comes to wealthy people giving away money to those less fortunate, there’s been a strange evolution in how it’s been done. It used to be that notable rich people would give to people privately, with many of those stories coming out in the media years after the notable person died. You’ve likely heard many of these stories about iconic entertainers and socialites who basically gave under the table and told the recipients to never utter a word about it while everyone was still alive. Somewhere along the line, this sense of satisfaction of giving without gaining publicity went away, perhaps because the prevalence of media in our culture makes everyone crave attention more than ever.
You can’t necessarily fault everyone for that based on how evolution works. And you perhaps can’t fault the man behind the recent “Hidden Cash” phenomenon that now has its own Twitter account and hides cash in specific cities around the country. Originally intended to be a clandestine endeavor, the millionaire behind this (a San Francisco real estate investor named Jason Buzi) ended up getting his name leaked. This probably wasn’t intentional and just another example of how nothing can be kept secret any more in the age of social media where everyone blabs.
Depending on your point of view, the first “Hidden Cash” event in San Francisco was either gratifying to see or the equivalent of someone dangling cash on the edge of a fishing line. Thankfully, someone doesn’t jerk on the line when someone finds a $100 bill hidden behind a tree or fire hydrant. The reactions, though, are usually favorable, even if it also sadly shows how many people are desperate for cash in America.
Since starting in San Francisco, the “Hidden Cash” event is now spreading to other major cities, though only the places where rich people already live. This includes Las Vegas, New York, and Houston to name just a few. There’s also a new push to hide cash within various European cities, giving Buzi and his team a chance to conduct an interesting social experiment.
And that’s the reported intention behind it all in seeing how people react when they find the cash. While some might have mixed opinion about such a thing, it could be a social experiment that’s gets to a point of too many people clamoring for the cash after a while. In that regard, you can see a producer getting the germ of an idea to turn the concept into a reality show.
What Would Happen on a “Hidden Cash” Reality Show?
Since most reality shows are supposed social experiments (albeit with scripted situations), it seems inevitable the “Hidden Cash” concept will be made into a reality show eventually. One reason is because the concept has the potential of both going very right and wrong at the same time. As more people catch on to the idea that cash is hidden around major cities and towns, it’s going to create a firestorm of people digging for information on where it may be hidden. You’ll probably see some fights in the process, especially when more than one person finds the cash and everyone has to find a way to decide who really saw it first.
To a producer of a reality show, that’s exactly what they want to give it an exploitive edge. At the same time, we’d likely see enough heartwarming stories to make us still believe in the power of humanity. Such is the off-kilter balance of all reality shows that show you the worst side of humanity just long enough so the good stories eventually override what you saw before.
If “Hidden Cash” does become a reality show, Jason Buzi and his team simply have to start placing the cash in towns and cities that are predominantly poor. You can find more unique places to hide the cash in small towns rather than large cities where the majority of hiding places will be amid tall buildings. It’s also in the small towns where you’ll have the most grateful people who truly do need that cash. We also have to hope social media doesn’t get to the point where nothing can stay a secret any more. In that scenario, it could mean “Hidden Cash” isn’t really hidden and more scoped out rather than found by accident.