For two years, as a real estate trainer, I went back to “the grind”. You know the drill: the grueling 40 hour workweek for 52 weeks a year, for a pitiful $30,000 annual salary. I accepted this job with the understanding that I would be paid bonuses based on company profit. However, getting Realtors motivated to do (and stay with much of anything) in the San Antonio area is about as easy as herding cats with ADD, so there were months where profit was harder to come by than others. However, even more than that, you had two people in leadership who were never going to see eye to eye on lead generation – cold calling versus online. So, after sitting and after having run my numbers, I decided to give myself a $170,000 a year raise, using techniques I have devised over the years, guaranteed to work if done appropriately. Want to know how I did it?
1. Content Marketing
A local newspaper, a national magazine and even three separate radio shows have named me a marketing/social media and content marketing expert. I know how to use content marketing effectively. In fact, in simple content generation alone, using my model in the past, I have made $1,350 in up front income per week, in addition to passive income. If there is one thing I know how to do well it is how to put my content marketing plans on autopilot, so they work for me 24/7/365.
Math moment: $1,350/week x 52/weeks per year = $70,200 a year in upfront income and over $20,000 in passive income.
New salary: $90,200 annually, just by using this strategy.
2. Business Consulting
Having successfully figuring out the ins and outs of content marketing, I came up with my own model, that I can teach to small business owners to help them achieve the same success; a model appropriate for any business. I launched a consulting service, where I make and average of $45 per hour. Doing this for just 10 hours per week is an extra $450 a week in my pocket. Of course, that doesn’t include the other services, upsells and programs I offer, the $45 per hour is just to do a consulting/training session. The add ons pay me an average of $60,000 on the low end.
Math moment: $450 x 52 = $23,400/year
If you add that $23,400 on to the $60,000 it morphs into $83,400 a year, on top of the $90,200 from content marketing. Of course the ultimate beauty of the level of my income layer cake is that it takes no extra time to do. While teaching (hands on, while at the same time writing and posting content of my own) I have found a multi-tasking cash mecca.
Annual salary here: $83,400
3. Hard Money Marketing for Real Estate Investors
My content marketing and social media presence has attracted many business owners and heavy hitters over the years. Once such heavy hitter hired me to do all of the Texas marketing, hold events and talk to people about hard money loans and the benefits of self-directed IRA’s. Using his system (combined with my marketing) the average person makes $3,000 a month, or $36,000 per year. However, as this is part of my master plan it ties into the other two things I am doing, and adds value to the next one.
Annual salary here: $36,000
4. A Real Estate Team – Who Uses My System
Having my own real estate team, leveraged by the power of having real estate investors to work with (regularly) as clients, in addition to helping train my own team, my way, means even more money in my pocket, as they pay me (the team leader) a portion of their commissions. In fact, I am training my team on how train the business consulting side of the house, so that they have another way to get in front of people, and add value that ties back into their real estate careers using that training as a lead generation effort, and valuable contact marketing tool. If done appropriately, this will average of $80,000 per year, per agent working with me (in profit) using my system, network and connections for listings and buyers.
Annual salary for me: $80,000 (minimum, after expenses)
5. My Own Real Estate Investments
When I sell my own home in the next few months, I will make a minimum profit of $40,000. With that, I am going to buy a property, put money in it to fix it up, put a tenant in it and create passive income from that. In a year, I can sell that property for double what I paid for it, plus having the rental income for the prior year. With the proceeds of that sale, my partner and I will continue investing (he already has two properties as it stands) together, building wealth and using a plan that will give us over half a million in straight profit in five years (or less) – enough to retire off of.
So yes, I quit my job abruptly, but I did it because I am building an empire. I did it because I have seen this marketing system change businesses, change people and change lives, but none so much as my own. And, on the low end, even estimating and even if things don’t work out “perfectly”, I know I will clear $200,000 using my system alone, a $170,000 a year raise, while also having more time with my family, more money to fuel my passions and (most importantly) never having to ask anyone for a day off, ever again. Which leaves me with just one question for you, “What would you do with an extra $170,000 per year and the freedom of having your time back?”
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