Did you get it right for Father’s Day this June? Having conducted the ultimate survey on what American mothers most wanted for Mother’s Day 2014, Ebates.com produced survey results for the dads, too, which are equally useful right through the year.
In addition to finding out how to shop for dads, the survey asked fathers to name their favorite father.
The #1 answer is that above all else, dads want to be connected. However, this is not the same kind of connection the moms were talking about when their #1 answer was “spend quality time with family.” Lo and behold, American fathers are talking about connectivity, as in tech devices. Here’s how the items break down: a laptop (43 percent), an Apple iPad (30 percent), a Samsung Galaxy tablet (24 percent), or a Samsung Galaxy smartphone (21 percent). In smaller numbers dads ask for an Xbox One (20 percent), PS4 (18 percent), or a Samsung or Pebble Smartwatch (13 percent).
The Ebates.com survey discovered that even connected dads are still romantic, with 40 percent saying they most want a getaway trip with their significant other. However, 20 percent indicated they’d prefer “time to myself” as a gift. Hmmm. Lads being lads scores high as well, with 19 percent saying they’d like a getaway trip with a friend and a whopping 31 percent would like tickets to a sporting event. Perhaps that last bunch of respondents is thinking that a first class ticket to Brazil and front row seats at the FIFA World Cup finals would do nicely.
We certainly know that Cliff Huxtable doesn’t need any more patterned sweaters. Bill Cosby’s fictional character tops the list of favorite dads.
Favorite TV Dads
1. Cliff Huxtable, “The Cosby Show” at 44 percent
2. Ward Cleaver, “Leave it to Beaver” at 29 percent
3. Mike Brady, “The Brady Bunch” at 27 percent
4. Homer Simpson, “The Simpsons” at 12 percent
5. Cameron Tucker, “Modern Family” and Rick Grimes, “The Walking Dead” at 11 percent each
Favorite Real Life Dads
1. President Barack Obama at 31 percent
2. Will Smith at 30 percent
3. Brad Pitt at 27 percent
4. Ben Affleck at 18 percent
5. Tom Brady and David Beckham at 12 percent each
Any insights that take us beyond the ubiquitous tie are useful. “Finding the right gifts for dads can be a challenge,” said Kevin H. Johnson, CEO of Ebates, Inc. The national survey conducted online by uSamp on behalf of Ebates.com in May 2014 among 1,000 male adults.