I take a really long time doing my hair – I have no problem admitting that. Between shampoo, conditioner, leave-in conditioner, and treatments, I feel like I spend hours upon hours making sure my tresses are presentable.
Lately, I’ve been trying to save myself some time by using products that do more than one thing, like using a hair oil that doubles as a heat protectant. I haven’t always been so diligent in protecting my strands, though; I’ll be completely honest and say that I haven’t been the best when it comes to using heat protectants, even though I know how important they are as far as making sure your hair doesn’t get burnt to a crisp every time you use a flat iron.
I had been noticing a bit of what can only be described as a “frying” sensation while heat styling my hair during my damage nightmare last year, so I decided to buy a heat protectant designed specifically to combat that issue: Pureology’s Fortifying Heat Spray.
It’s pretty much a given that no matter which heat protectant you buy or where you buy it from, it’s going to contain some form of alcohol.
Alcohol is known for drying out hair to high heaven, yet somehow it is included in virtually all heat protectants.
Because I knew this beforehand, I was even more surprised to find that the Pureology Fortifying Heat Spray does not contain any alcohol, and, since I’m familiar with the relatively good performance of Pureology products, this was an automatic buy, even at $25 for 5.7oz.
Like all Pureology products, it is sulphate-free.
It also has a generous amount of protein, which is a godsend when flat-ironing damaged hair.
The smell is pleasant, albeit a bit synthetic.
Regardless of these minor pros, there is one overwhelming con that landed this product on my list of things to never purchase again.
That honor is reserved for the fact that the bottle that this product comes in makes it virtually unusable.
Most heat protectants, even ones from the drugstore, spray in a fine mist that covers all of the hair.
This product sprays in long, large squirts, which completely saturate the hair and not only stop it from drying completely, but also singe the hair once it’s touched by a heated styling tool.
Both of those problems mixed together make it impossible for hair not to accrue more damage every time you use this spray, so it ultimately becomes more of a hassle than a pleasantry to use it.
Given the high price point of this product, I tried everything in my power to make it work.
I tried using it after spritzing it into my hands to control how much is applied to my hair and completely avoid the heavy feeling this product can give when too much is used.
No dice, this stuff still saturates to an obscene degree.
I also tried moving it into a spray bottle which I knew dispensed product as a fine mist – this did nothing.
I am convinced that both the bottle and the product itself are incompetent, the bottle due to a design failure and the product itself being too thick to properly be dispensed.
Unfortunately, I was unable to determine whether or not this stuff was a good heat protectant in and of itself – all the packaging failures made it impossible for me to figure out if it was actually doing its job.
For $25, you can find a far better heat protectant than this one – I’ve even used drugstore versions which, although they contain alcohol, still manage to get the job done.
This isn’t worth the time or the hassle and it’s definitely a product worth passing on.