Twitter has been a valuable place for a business to nurture relationships with customers without worrying about giving overly delayed responses in conversations. Most conversations on Twitter are in the middle ground where you can have time to give a decent response without the lightning pace of a live chat room. A live chat room situation can potentially make a businessperson say the wrong thing and ruin any chance of connecting with a potential customer.
And that’s been an issue for some businesses that don’t have experience starting a conversation on Twitter. Some may mistakenly think doing an instant selling tactic in the middle of a relevant conversation is going to make a difference.
What they find out the hard way is that hard sells usually backfire and gives it away you’re only trying to sell a product rather than networking first. It’s why you may want to think a little more seriously about how to start a conversation on Twitter to help build relationships before doing business. How you approach it isn’t all that much different than how you’d start conversations at a live party.
The Art of Starting a Conversation
On Twitter, the best way to start a conversation is to first monitor conversations relating to your business. Simply create lists or type in a hashtag connected to your industry. It’s a good idea to watch some of the conversations for a few days to get a feel of conversations before doing any replying. Then you can break in to add some input.
Should you just interrupt a Twitter conversation? That’s how it usually works at live parties, and it shouldn’t be considered any different through the tweeting process. Since replies on Twitter can have some time distance, you’ll have time to think of what you should say. However, breaking into a conversation to add your own insight can get a good conversation started.
Once you get that conversation on the right track, how do you keep it going? You have to think of the right segue or the conversation could end before it even gets started.
Shifting the Conversation To Gain a Real Follower
Finding real followers who want to follow you out of friendship is sometimes hard to come by on Twitter. You’ll get plenty of spam followers who don’t really care about who you are and just want your own business. It’s why real conversations are important to gain a true follower who’s really interested in what you have to say.
After starting your conversation, be sure to include a point that compels the person to reply yet again. It could be a question or an opinion on something. By merely saying “thanks” or no elaboration, chances are they won’t reply again and you’ll lose a chance at a follower.
Yahoo! Small Business Advisor points out that you also shouldn’t wait any more than six hours to reply to someone. This is supposed to be the essential window of opportunity in keeping a conversation fresh.
Down the road, and once you’ve established a bevy of legitimate followers, you can eventually give them links to your website where they may buy your business products. You simply have to remember that it takes time to develop online relationships through conversation and it shouldn’t be expected to be done all in one sitting.