It’s great you realize that starting your own online business can be a reality. As exciting as this is, there are several aspects of owning your own business that might not appeal to you. No, I’m not trying to talk you out of anything, but rather to make you aware of what’s ahead. Don’t worry, done right and you’ll prosper!
Online it is
It’s time to go for it! Sitting and watching from the sidelines is no way to make your break. Decide once and for all you’re going to take the bull by the horns and direct your own future. This is the kind of attitude you need to have always. You do need to learn more about the business, too. That probably goes with saying, I understand. Ok, first things first. You’ve decided to go all out – all online.
Of course, you’ll need a website – everyone does. Unless you have the ability to build your own site, you’ll need to hire this done. You can even use an online website building service that will get you building at least a basic website, but it’s a start. Things to include in your website are:
- Content and lots of it. If there’s one thing that will set your website apart is the amount of great, original and relevant content. Some say that a basic website with great content does better than a professional site with marginal content. That’s debatable. One of the points of having a great site is its eye appeal. Some readers won’t give your site a second glance if the site doesn’t appeal to them. Make sure you spend the needed time on your site to make first time readers want to come back to read your awesome content.
- Relevancy to the theme of your site. There’s nothing worse on a website than links to unrelated pages or information that don’t match the theme of the site. Trust me, if a reader senses that all you’re doing is trying to sell them something, they’ll return the favor by leaving your site.
- Make your site interesting and informative. This is what your readers are looking for. If you can quickly answer a question they have, you will have gained a reader that will return to your site to read more of what you you’re offering.
Once your site is consistently getting around 20 hits daily from new searches, it’s time to start spreading the word! Use social networking to your advantage, but remember to let your content do the talking, not a ton of ads or anything else that is too much like selling. At this stage you want to gain readership. The sales come after you’ve built up enough regular readers and they start to trust you. You’ll know when the time is right to introduce anything related to sales. Affiliate links and products at this point aren’t a good idea. You risk coming across as a sales site. Your readers will be turned off by that approach and may desert you. Of course, if you’re site’s theme is built around sales you haven’t betrayed their trust in you.
A newsletter sign up section
This is a handy little add-on for your site that can expand your readership beyond your daily hits. Once you’re comfortable with your site’s content and you know you have more to offer your readers, it’s time to offer them something more. That something is a newsletter. A nice, good looking and informative newsletter will be a hit with your growing audience. They start to look forward to your emails on a regular basis. A word of caution: Always, without fail, tell your readers what you’re going to do, and do it. That means if you tell your readers to expect a monthly or weekly newsletter, make sure it’s on the same day of the month or week, every time. If you can’t make a deadline for whatever reason, tell your readers ahead of time so they’re not disappointed if they’ve come to look forward to your email.