As the story goes, Moscow-born Olya Kisseleva rediscovered her passion for singing and songwriting upon her move to the Brooklyn area some while back. Since then, she had independently released her 2010’s soulful, jazz-inflected debut album “Carefully” , denoting her first set of visible footprints into the metaphorical pathway representative of her career in music. Now under the moniker OLYA , the New Yorkian singer/songwriting is putting her chameleon-like musical adaptability on full display as she jumps genres from the early Norah Jones , Regina Spektor , and Sara Bareilles coffee-shop style to the recently revitalized electropop scene. Don’t call it jumping on a trend, though — OLYA makes her mark on this new musical world with one of the most unique takes on the genre yet in “Crash and Burn” .
Production-wise, the whole track is deftly cast to work quintessentially with OLYA’s anomalous vocal. The song’s oft-repeated opening cadence in and of itself is representative of the beauty in her tone and the positively divergent ways of her overall delivery. In terms of the indie music scene and where its most popular artists have come in the current moment, OLYA exists somewhere between established deep and brooding rock-edged singer/songwriters such as Lorde and the bombastic, yet well-tended to EDM revolution that’s been brought about by DJs like Zedd. She’s about as sophisticated as the former and commercially-apt as the latter — “Crash and Burn” being a song that could easily set the scene for an intense moment on a big-time television show or impending motion picture. Locally, it isn’t hard to imagine that the song could inhabit local clubs or modern fashion centers just as easily; OLYA not-so-much being a trend-follower as she is a trend-setter in this newly popular setting.
With her rich, sui generis vocal stylings, OLYA was bound to make her own imprint on anything she would’ve been tackling following the release of ‘Carefully’ back in 2010. 2013’s “Crash and Burn” is exemplar of that, acting as a great showcase of her ability to write and perform infectious hooks and infallible harmonies with an intrinsically sultry, exceptionally gorgeous tone to boot. In her current artistic iteration, OLYA is acting as a prime representative of the future of popular music as we know it, and she just so happens to be one step ahead of the mainstream game.
To follow OLYA’s career more closely, visit her on Twitter, Facebook, Bandcamp, and on her own official website! For all of the latest reviews, interviews, and more, follow me on Twitter as well!
Buy “Crash and Burn” by OLYA on iTunes for just 99 cents!