The concept of a company calendar may sound as contrived as creating coffee mugs with your company logo. No matter if you try to avoid calendars, they still work as bringing recognition to your brand and as a marketing tool though. And while you should always provide them as a token of gratitude for business, the design of the calendar should get some extra thought to avoid anything overly typical. While some businesses think of consolidating everything into one calendar, you really should think in niches to provide something interesting for your demographics.
Making Your Calendars Interesting to Your Customers
Calendars created for different demographics help create something specifically interesting to the customer so they’ll continue to use your calendar year-round. The whole point of creating a promotional calendar is so the people you give them to have a way to always keep your company in mind. By placing your logo on every page, you’ll always be in their memory and perhaps do business with you regularly.
Niche calendars can fall under specific categories, specifically if you’re into insurance. PsPrint points out that if you can create a niche calendar for each type of vehicle in insurance, your reach widens immensely.
This isn’t to say you can’t take one local theme that affects everyone in your town or city. If your company revolves around such a thing, you may be able to consolidate your calendar to one theme.
The Marketing Angle
Perhaps you’ll have some trepidation at first promoting yourself in the calendar without making it look overly obvious. While you don’t want to go overboard, there’s nothing wrong with promoting yourself in your calendar. As long as you have a variety of themes for each month, don’t hesitate to promote yourself in various places around the calender, including seasonal offerings. A perfect way to integrate seasonal sales is to mention it on specific months when it’s most viable. This works as a perfect way to be promotional if you’re hesitant about overdoing it.
Quality in Printing
While some companies give out calendars for free, you shouldn’t necessarily do the same. Investing more for a calendar that wows the eye can help you sell more of them and also bring a return on investment in the process. You can do the latter by giving some incentives to shop with you through cutout coupons in the back of the calendar.
If you do charge for the calendar, don’t be afraid to price it based on the money you put in. Regardless, you’ll also want to print as many as you think you’ll be giving out so you won’t have to charge a high price.
You simply need to place some thought into your calendar so it has something useful for your customers. A shoddily produced calendar with no rhyme or reason for existing will look more like a blatant attempt to merely promote rather than give back to the people who keep your business alive.