We’ve perhaps lost sight of just how long red-band trailers have been around in the marketplace, and especially online. R-rated trailers were already being played in theaters in the 1990s before the Federal Trade Commission had them banned from all movie theaters starting in 2000. It was then when red-band trailers moved exclusively to the Internet, though hadn’t been easier found until just the last five years. In fact, you can find a red-band trailer on nearly every mainstream website now with the usual age requirement box most likely being lied to at least 90% of the time.
As age requirement consents for red-band trailers and other adult media become more or less an instant joke, it doesn’t take into consideration not everyone watching is under 18. And many of those people may be watching from public workplaces where a movie trailer with intense profanity, sex, and blood wouldn’t go over well with all passers-by. That’s why with so many people starting to view red-band trailers now to obtain more of a reality of what a film’s content is, you might want to consider some kind of workplace policy on watching them.
But how do you go about doing that when there probably isn’t ever a good time to blare a red-band movie trailer with increasingly daring content? And what is it going to portend for all public places when people watch these on the go rather than the comforts of a private room?
Enacting a Policy That Works
The simple solution is enacting an earphones policy when playing something controversial off the Internet. Wireless earphones are the easiest to use, even though they could suddenly stop working if your office Wi-Fi signal isn’t the best. Your main issue is getting your employees to actually use the earphones when you consider playing trailers is meant as a quick timewaster rather than feeling like prep for an airplane flight. Chances are that an employee will just play the red-band trailer at low volume with the assumption no one is going to hear it.
If you’ve ever had experience being in a cubicle, you’ll realize that if you’re quiet in your cubicle, you’ll hear every nuance of sound in the ones next to you. When they hear the dialogue on those red-band trailers, it could set off an argument if a fellow employee is against that kind of content in the public arena. It’s almost the equivalent to someone dialing up porn in a cubicle and having a nearby employee hearing the human soundtrack more than clearly.
In that regard, should you ban red-band trailers completely from the workplace? The other solution may be to have a private room with Internet-equipped computers where employees can view certain media with a soundproof door. Anything else may be inviting major problems that many company leaders may have to deal with in the years to come. And that might not always bode well for the red-band trailer proliferation on the net.
How Accepted Will Red-Band Trailers Be if Overheard in Public?
Chances are, many are already viewing red-band trailers on their smartphones while riding the bus, on the subway, or while in another public arena. Is it becoming the new equivalent to viewing porn in public places where mixed opinions are going to be across the board? Considering many red-band trailers are going all out now in terms of sex and profanity, it may lead to people being more cautious on where they play them. When stuck in public places most of the day, it may mean saving those trailers until a person is able to be in the privacy of their car or at home.
This may mean red-band trailers either losing revenue or just thriving in a culture that accepts them playing everywhere. With movie trailers possibly being played on digital signs in the future along busy street corners, it makes you wonder how many more years it would be until red-band trailers ended up there. The age verification process may devolve into being more about taking your children inside a building to get away from the images up on the screen.
Even more so, it could mean the red-band trailer being integrated into the family-friendly trailers in movie houses. The best we can do with society, though, is to remember that red and green give two distinctive distinctions for a reason. We may also find out that people just want to see better and more unexpected creativity in a trailer than view it as some kind of R-rated content barometer.