I recently overheard a shocking conversation between two teenage girls. They were discussing how they delete their tweets if they don’t receive enough retweets and favorites within an hour. For some reason, they were concerned that posting tweets that don’t make an impact would hurt their popularity on Twitter. Is this nothing more than teenage vanity or is there a logical reason to delete unpopular tweets?
I have been on Twitter for several years as @patmichael84. Although I occasionally post funny comments to keep my 1,450 followers entertained, I primarily use Twitter to promote my articles as a freelance writer. The thought of deleting tweets that don’t receive many retweets or favorites literally had never crossed my mind. However, after the aforementioned incident, I can envision scenarios when some Twitter users may want to delete unpopular tweets.
Some readers may question whether teenagers should even be on Twitter. But I don’t want to go off on a tangent, so I’ll ignore that debate. For better or worse, some people are obsessed with being popular and Twitter is no different than sporting the most recent fashion or hairstyle. If your popularity on social media is important and you’re concerned that your followers may get bored with your bad tweets, then by all means, delete the bad ones.
Another group that may want to delete less impactful posts are those who track their Twitter statistics. A number of websites, such as tweetstats.com and retweetrank.com, can rank you on Twitter based on a number of metrics, including percentage of retweets and favorites. I have to admit I check out my rankings from time to time. But I never considered deleting my unpopular tweets to improve my stats.
It goes without saying that many people post tweets they quickly regret. Racist posts and rants against former significant others have led to many users regretting the day they signed up for Twitter. Unfortunately, the delete feature rarely saves these people. You can bet that one of your followers will have taken a screen shot of your lack of Twitter judgment before you press delete. Still, you might get lucky, so by all means, delete.
The decision to delete unpopular tweets completely depends on your own personal mission statement for Twitter. I can’t imagine a high percentage of people being so concerned about their social media popularity that they feel the need to quickly delete less impactful tweets. But hopefully, you’ll never need to delete a tweet that you regret posting on Twitter, because that just won’t give you the desired result.