There are many different things that can affect how a site ranks in the search results pages. However, some of the simple things are often overlooked by webmasters and this can lead to lost clients and less traffic. By not looking over your page’s SEO you are giving your competitors a huge advantage over you and for every customer they gain, it’s one more that you lose. Look at your site and make sure you’re addressing these SEO techniques today.
Optimize Your Site for Mobile Traffic
There are many more mobile devices than there were a few years ago and if your site doesn’t display on them chances are you’re losing out. Look at your site in different browsers and on different platforms and see if everything is in view and the navigation works.
Make Your Images SEO Ready
One of the most overlooked parts of SEO is how images are handled. The alt and title attributes of images needs to have what the image is about. If these are related to your keywords then it’s very good for SEO. However, remember that these attributes are there for accessibility and should be about the image and not the keyword. For images that you create also be sure to create a file info in the image that has keywords embedded.
A Page is About A Keyword, That’s All
Each page that you create on your site needs to be about a single keyword or keyword phrase. Trying to talk about many topics or keywords at once is bad for SEO. Focus on one keyword phrase and include it in many different formats including headings and lists. This can also help the user focus only on the content that they want to view.
Don’t Write for Search Engines
Although it is so tempting to write a post and include the keywords in it as many times as you can remember that real people are going to be reading what you’re writing. Make sure you first and foremost write for real people who are reading your site or blog. You can include the keyword here and there but the entire article needs to focus on what the keyword is about rather than the keyword phrase scattered about in the text.
I hope these tips give you a better idea on how to make your site perform better in search rankings. These simple SEO techniques can give you a much better rankings and should help your site for many years to come when it comes to traffic.