When creating a business online, your web identity is immediately affected by your choice in a domain name. Whatever you chose is the first impression your website visitors will have of your business, so you should take the time to determine what will be the most attention-grabbing as well as memorable domain name that relates to your business.
Brainstorming for keywords, making sure it is unique, and making sure it is easy to remember and easily spelled and typed are all incredibly important when you are making this choice. Your domain name will remain with you for some time, and so it is important you are satisfied with what you choose for your business.
The Best Ways to Select Your Domain Name
There are several different steps you should take when it comes to determining your new domain name for your business’s website. Think about what your business name is, and how you would like that to show up in keywords. For example, if you are launching a business website that has to do with aquarium fish, you should think about keywords related to that, and add suffixes or prefixes accordingly to have the domain name that you want.
If possible, you should make your business name be your domain name in order to entirely and seamlessly connect your web identities together. There is always the chance that the domain name you want, perhaps with your business name, has already been taken. If that is the case, you can consider looking at websites for sale and purchasing your domain name. If you do this, it may create far less confusion later on when it comes to confirming your online identity or advertising your business with others.
Dot-Com Names Are The Way To Go
Having a .com at the end of your domain name is the most recognizable and easy domain name in order to tell others, especially when it comes to branding. In order to build a successful online business in the long-term, a dot-com web domain is absolutely the only way to go. There is also the unfortunate fact that many people only think that dot-com domains exist still, and so when telling them your website, they will automatically assume it ends in dot-com. For maximum exposure, dot-com is the best choice you can make for your website over the long term.
Avoid Hyphens and Numbers
Hyphens and numbers are cumbersome to explain, and they immediately contradict the rules of easy to type and easy to remember. Along those same lines, you should also avoid roman numerals, either spelled out or simply typed, as this will only add to confusion and make your domain name difficult to remember for many. While hyphens and numbers may be trendy at times, they only add difficulty in most situations, and difficulty means cumbersome advertising situations. In order to make the best out of the domain name you chose for your business, avoid these things and have a concise, easy business identity both online and offline.