Social Media has conquered the virtual world. With the development of mobile applications, it is even closer to the public. It is such a different world when it comes to the different social networking sites. Because of the speed of data transfer and the freedom to express one’s self, people easily get hooked to the numerous social media channels out there.
Before, people turned to social media when they had something to say and when they wanted the world or more accurately their social networking circle to know about it. It is really easy to post a shout out or tweet an opinion about certain matters. People seem to become more open to the public because of this.
Probably because of the rapid development of social media, this openness to the public may actually be going overboard. Thus, people tend to look for more privacy online or for the feeling of anonymity. Hence, the social networking sites: Secret and Whisper became very popular so easily.
They became avenues for people to communicate randomly or with different people without divulging so much of one’s identity. The fun and excitement of being able to interact with each other at the touch of a button and platform for the impulsive expression of opinion and exchange of ideas are still there. Although, with these sites there is privacy and there is the sense of anonymity.
Again, in the advent of mobile applications these social networking sites became more accessible and it became more convenient for users. You simply download the Secret or Whisper mobile application on your phone and readily you can anonymously share your thoughts. These apps can be downloaded from the Apple App Store or from Google Play.
Interestingly, after Secret and Whisper became a hit in the US it was only a matter of time before companies in China benchmarked from it, or as others say cloned it for a localized version. It is amusing but probably not so much of a surprise as they say God made the universe and everything else is made in China.
They say imitation is the greatest form of flattery. However, it may not apply completely when it comes to business or online marketing. There are already laws on intellectual property. That may be a different story though.
Tech in Asia which is an English-language Asian publication reported about the said Chinese rip offs first. Then, Secret posted about its Chinese counterpart “Mimi” which also means secret in Chinese that is made by the developer, Shenzen Wumii Technology Limited which publishes lifestyle applications. Xiaosheng on the other hand means “quiet” in Chinese and with a format that is very similar to that of Whisper is developed by a company of the same name.
Secret and Whisper has truly made a mark in the US. However, Secret is only available in the US while though Whisper can be downloaded elsewhere in the world most of its content are in English. This may have prompted developer from China to create a version for the Chinese locals.