The state of satire in film is still a bit uncertain, despite having a quick evolution in people understanding it much better than they used to. Regardless, satire has been relegated to TV where it’s mostly been playing better. Satire in the movies can sometimes be too dense for the average moviegoer to fully understand, even if you might see an occasional foray on the indie circuit. The indie circuit today, though, can usually mean watching something on the web where satire may find its best home.
That may already be the case with a new web series ribbing the process of crowd funding called “2040.” What makes this indie series interesting is that it pokes fun at the indie filmmaking process and the phenomenon of filmmakers using crowd funding sites like Kickstarter. It’s also a warning tale about what can happen when an indie project happens to be taken over by a major mainstream studio to everyone’s chagrin.
But beyond some of the warnings in the series arc, will it give a kick in the pants to seeing satires being funded on crowd funding sites? Or has the process of crowd funding now been run through the ringer so heavily that it’s now a losing trend?
What “2040” Mocks May Strengthen Crowd Funding
If you take a look at the pilot of “2040”, you see some hilarious ribbing of the trends crowd funding set in just a short year. The show goes after the video pitch, the plea for funding, plus placing Zach Braff on the satiric pedestal for being the first king of Kickstarter. It’s all enough where you may feel like your own crowd funding campaign on Kickstarter or IndieGogo is using the same contrived methods. You may even feel as if everyone else sees through these crowd funding techniques and you’ll be ignored.
While the above is certainly a threat, it may also help refresh crowd funding into using new marketing methods to gain attention. One thing about crowd funding is there isn’t any definitive set of rules about the methods you can use to gain fans toward funding your project. Clearly, though, marketing beforehand so your name is already known is becoming the most important aspect to succeeding on crowd funding sites.
Placing emphasis on this and using new ways to draw attention beforehand through video promotions or short films can lessen you going through the usual crowd funding motions. “2040” may also embolden you to see how well satire is doing in the indie film world.
Will We See More Satire Being Crowd Funded?
If you have a strategy like “2040” where you can gain an audience online, your chances of getting a satiric indie film successfully funded may be better. We haven’t really seen many satire films going for funding on Kickstarter or IndieGogo, no doubt because there’s a thought nobody will be interested. Yet, as people search out for comedy online every day, perhaps they’ll find “2040” and connect the dots to checking out crowd funding sites for new satire projects.
This may finally give a renaissance to satire it’s been waiting to have after decades of being relegated to an exclusive club.