Logo design can be a complicated endeavor when you’re just starting a business and need to communicate your brand. That’s because you somehow have to express the entirety of your business into a limited space of graphics and text. And while many businesses succeed at doing this, an overly modern design might not get as much attention as it could because of the commonality. What can you do to help yourself stand out from the crowd and be able nurture a positive psychological reaction to your logo?
You may want to try a retro logo design for something different. While it may sound rare, many graphic design companies are noting how they’re starting to grow. The reasons why seem to tell an interesting story about the feelings of many people in America.
Retro Designs and the Feelings of Longevity
One reason why logo designs are becoming popular is because they can give the feeling of a business having longevity. Even if that might be an illusion, you want your logo to convey a feeling the minute someone sees it. With an aging Baby Boomer population who remember seeing retro logos from 50 years ago, they’ll also gain immediate good feelings. For them, a retro design is going to remind them of a better era. They may be apt to choose your business over another based squarely on your attention to being retro.
This isn’t to say that retro logos are going to be for every business. While it’s worth experimenting using one anywhere, most of the industries you see using them do it for a specific reason.
Using Retro Logos for Classic Industries
If you look around on the net for retro logo examples, you’ll find various sites that compile huge galleries of those logos. One thing you’ll notice in the prior gallery link from Hongkiat.com is many of the industries using retro styles today have a long history. That includes industrial services, car repair, fast food, and even film companies. All of those have been important factors in the American economy for time immemorial. It’s why when considering a retro logo, you should Google up the history of your industry and see how far back it goes and even what kind of logos they once used.
You might be able to tap into some creative inspiration by looking at those old logo designs. Regardless, what era should you tap in order to get the best response?
1950s and 1960s Design Celebrates Consumerism
In the above gallery of logos, you’ll notice that many of them are done in the style of the 1950s and ’60s when consumerism was at its most trusted peak. It’s also an appealing time for the Baby Boomers, hence showing where you might be able to find a sizable customer base.
This isn’t to say that a business catering to a younger crowd wouldn’t be able to tap into retro styles. There’s also a market for that, just as long as the services you provide are suitable for the younger demographic.
It’s worth experimenting with retro designs for any business based on another factor: You’ll never really be outdated. A modern design can easily look anachronistic within a decade or two and place you in a challenging dilemma of having to re-brand with a new logo.