If you’re searching for ways to get the word out about your online business, maybe you should consider Pay Per Click (PPC) advertising. While I recommend following long-term techniques using SEO (search engine optimization) strategies, the utilization of PPC advertising, marketing, and advertising with e-mail marketing are ways to get the message to more and more people in the short-term.
If you’re on a tight budget, you may wish to invest your time developing an effective PPC campaign. If money is a prime consideration it’s possible to bid on search terms that demand a smaller (CPC) cost per click. It’s acceptable to find less expensive keywords to bid on, but bear in mind that while these alternate keywords are cheaper, your ROI (return on investment) might not make the investment worth it. This is precisely what causes many PPC marketers to exit the business due to the potential for exorbitant costs when an expensive keyword is “clicked” many times over, but very little sales are made as a result. This is the most important reason for developing an effective PPC campaign before investing any money.
PPC should never be considered part of a long-term business strategy. While the income from this marketing method has the potential for explosive growth, a higher probability exists that the costs of the campaign will be too high to continue. Relying on PPC alone will prove much more expensive than implementing proven SEO strategies, making the use of SEO more appropriate and sensible over the long-term. The distinct difference between the two marketing methods is PPC attracts more visitors in the short-term, while SEO establishes a workable process that gradually builds over time and is more stable.
It’s true online businesses have prospered using strictly PPC marketing as their sole strategy, but in the long-term this marketing strategy proves very expensive, time consuming and subject to wild swings in income production. Trying to stay ahead of the game requires constant monitoring and tweaks to the campaign. Eventually this effort becomes futile as other means of stable income production take precedence, such as tried and proven SEO techniques. SEO methods do sometimes take months to produce results, but the time invested is time well spent in the interest of long-term, stable growth without the uncertainty of PPC campaigns. The one advantage PPC has over SEO is its propensity to attract more customers at the onset of the campaign, helping bridge the time gap before SEO takes hold.
