Point of purchase displays bring real creativity and style to the world of marketing directly in a store. They’re known for drawing attention to their particular shapes, information, multimedia, and the product itself thanks to being their own little marketing package. Because they can utilize a true fun side to marketing, you may want to create one for your own store to help sales of your own product or one through a major brand.
The creative angle behind the product has to adhere closely to the style of what the product is and even the style of your own store.
Creating Your Display
With statistics showing that about a quarter of customers tested are usually influenced by a point of purchase display, you have every reason to consider the design seriously. The shape of your display should reflect what your product is and perhaps be made into something fun to grab attention. Oreos once designed a point of purchase display in the shape of a train. This clever design was different from most other displays out there and brought a fun and creative side to the Oreo brand.
You can do the same thing with your own, and it can work well if you have a product designed for kids. But even adults can be wowed by the imagination of a clever design in the middle of a store aisle. Think carefully about what shape or design you can create to help sell a product. Creating a real-world object out of cardboard gives it a chance to stand alone from anything else in the store.
Along with how it looks, you also want people to stick around so they’ll buy the products in the display stand. One way you can do that is by utilizing creative interactive elements. This could be through providing QR codes or even a video screen with touch capability. For smaller budgets, providing a brochure or flyer nearby that provides more information about the product can be appreciated more than anything. That’s especially true if you’re selling a food product and concerned parents want to know about the ingredients.
Graphics on the Display
You want to think about what you’re going to have on your display other than interactive elements. What people see from a distance is going to matter just as much, and you have to position the display to show certain graphics you want seen first. This might be general product information or pictures of people using your product. The latter is important so people can get an immediate sense of how a product is used. If food, we’ve all seen how models can ably show just how delicious the product is.
Along with the displays, you should consider some lighting effects as well to help your display get noticed. Explore B2B says the lighting should be considered carefully and to avoid lighting from the top to avoid creating shadows. They recommend you use lighting from an angle where you can create a classy effect if the lighting in your store is a little darker than in most other stores.