How much water did I take in today? How many calories did I eat? How many calories did I burn? People love to track personal behavior.
I love new gadgets. I like them even more when I can easily incorporate them into my lifestyle. You might think that a fitness buff or a gym rat would be the perfect target audience for this product line. But there is actually something appealing here for all levels of fitness.
Before purchasing the Nike+ Fuelband SE, I looked at the competition -FitBit and Jawbone Up. All three are activity trackers that you can wear all day and the wearer’s effort is calculated, uploaded and stored. The details are then viewed on a web site or smartphone app.
The Fitbit didn’t appeal to me almost immediately as the packaging and what they offered was confusing. There were several Fitbit options (Fitbit Flex, Fitbit Force, Fitbit One, Fitbit Zip) and I wasn’t sure if I had to buy one item or a package? I saw immediately that it used a separate proprietary charger and that was going to be a problem for me too. The Jawbone Up came highly recommended and has a nice smartphone app. But there isn’t any user display options on the wrist band itself.
The Nike+ Fuelband SE was the most wearable of the devices as it was attractive and comfortable on the wrist. It is also about $50 more than the FItbit. The LED display and the one button operation was all that was needed to check progress or preset goals.
The information can be uploaded via Bluetooth or you can connect via the USB connector that is cleverly incorporated into the wristband’s clasp.It has 2 lithium polymer batteries and will hold a charge for about four days. While it is water resistant and you can shower in it, I take mine off before washing dishes or taking a shower.
Nike has taken a bold approach by defining a new type of effort calculation used in their product. Other trackers gauge calories burned and number of steps. Nike does this too but the primary value they track is known as Nike Fuel is a proprietary effort quantity based upon Oxygen Kinetics.
The smartphone app and the Nike+ website give the user a complete set of tools to track or modify their efforts. The social media aspect of competing with groups or competing against yourself is very appealing. To keep you motivated there are a number of milestones to celebrate and trophies to earn.
If you are finding it tough to hold onto the motivation to keep that New Year’s resolution, this could be what keeps you going! Or, this could be a nice gift for someone who is new to fitness and needs a little motivation. Whatever your fitness goals are in the coming year, take a tip from Nike. Just Do It!