More moms than ever are striking out and building businesses from home. Writing services, craft businesses, consulting services — the options are endless. No longer do moms have to choose between raising their kids and making money. With a delicate balancing act, mom entrepreneurs can have the best of both worlds. Networking helps you expand the reach of your home-based business. Use these methods to find new opportunities.
Is your business on Facebook and Twitter? If now, what are you waiting for? These free services allow you to connect on a personal level with your customers, potential business partners and advisers. Personalize your social media accounts to reflect the vision and values of your business. Post regularly with useful and interesting information — not a bunch of random or promotional links.
But don’t only focus on yourself. Start following people and businesses in related industries. Is there a widely known personality in your business that you look up to? Follow her on Twitter or like her on Facebook. You can learn a lot from being around those who are already successful. Those industry connections can also help you meet other people that could help your business.
Don’t discount the value of local, face-to-face connections. Check out a local networking, young professional or small business owner group. You can attend meetings so you connect with others in your area who are also building businesses. Networking groups are also a good way to socialize when your mom entrepreneur lifestyle leaves you feeling isolated.
Online Support Groups
Beyond your business social media accounts, the Internet gives you access to support groups and message boards for mom entrepreneurs. These groups connect you with other moms who are building businesses from home even if you live across the country.
Networking online is often fitting for the schedule of a mom entrepreneur. Coordinating schedules to meet in person with local mom business owners if often challenging. When you join online support communities, you can stop in when you have a few extra moments — a rare occurrence for a busy mom business owner.
A combination of networking tools is often most effective. When you put yourself out there as a mom entrepreneur, you’re likely to find lots of resources and contacts that can teach you or help you expand your home business.