Regarded as one of the most popular drivers in NASCAR history, Dale Earnhardt, Jr. has been a high-profile celebrity for roughly 15 years. However, due to social media, his fame has been catapulted to an even higher level.
The son of a NASCAR icon, Dale Jr., officially became an active member of Twitter just hours after winning the Daytona 500, the “Super Bowl” of NASCAR, in late February of this year.
Quite obviously, both fans and casual observers alike, had no idea what Earnhardt would do with his social media account. Would he send out one tweet, simply to fulfill a promise, or would he dive right in and become the newest “blue check” with plenty to say?
Well, it wasn’t long before the Twitterverse got an official answer. From that night in February, following the Daytona 500, until the present day, Dale Jr. has been a daily participant in the social media outlet, and in doing so, has given fans, and the general public alike, a new look at the man many “assumed” they already knew.
Like many celebrities, the public knows what the media allows them to know. When articles are written by various journalists, and scheduled interviews only discuss preplanned topics, the person in question is only known how they are “designed” to be known. Simply nothing more, or nothing less.
However, in the case of Dale Jr., for essentially the first time, courtesy of social media, he’s telling his own story, sharing his on thoughts, on his time…in his way. Through interaction with fellow Twitter users, expressing his on thoughts on a variety of topics, engaging in light humor, and displaying (rare) pictures of his life, both past and present, the driver of the No. 88 Hendrick Chevrolet is expressing himself to the nation, and likely gaining new fans in the process.
While many people will never understand NASCAR, and always carry a plethora of stereotypes when it comes to the racing organization, those same people, who’ve also made the decision to take part in social media, now have the ability to get to know NASCAR’s most popular driver, respect his occupation, and enjoy the fact that he’s decided to share his life with total strangers.
At the end of the day, Dale Jr.’s activity on Twitter can be nothing but a positive for NASCAR, and Earnhardt himself. Social media can often be an evil place, but in this particular case, social media has allowed many people to interact with an all-around good guy, and quite common man, Dale Earnhardt, Jr.
Earnhardt Jr. becomes a Twitter phenomenon
Dale Earnhardt Jr. follows through on vow, joins Twitter