What I remember about growing up in the sixties most were the fashions and music. In fact, when I hear the song, “These boots are made for walking” I clearly remember my mother surprising me with a pair of shiny-white go-go boots. Ah, now that was fashion, or at least I thought so in the sixth grade. I looked so…groovy.
What’s this ’60s fashion craze all about?
Sixty’s fashion wasn’t all about clothes, boots and music however. It was about the makeup! The sixties was all about experimentation and makeup was a huge part of that. Since I reminisce fondly on all my sixties firsts – boots, mini-skirt and makeup – I was thrilled to find a YouTube mini-series about the”Mod style of the 60s”.
Rimmel London, a makeup company, created a web series introducing a new audience to mod style. It’s rather addicting with hip music, clips of ’60s dancing, great clothes and – of course – glimpses of applying makeup. All the while, the focus is on stylish Londoner women.
A far-out trip through the ’60s
My favorite episode revolves around the iconic London model Jill Kennington. I remember her so clearly in her mini-skirts and long blond hair. Today, she is still striking as she takes us on a journey into the past-London fashion, music and makeup of the ’60s. Very mod. I do admit that I became rather nostalgic wishing I could revisit those days, if only for the music alone.
Cool videos, but how do I really feel about it?
Vibrant, sassy and fun, these videos are screaming to be shared with friends, which I do. Even those who may not want to take a stroll through a mini-skirt cluttered decade have enjoyed the trip. In fact, I find myself checking YouTube to see if they’ve uploaded the next episode.
Will it sell makeup?
As fun as these videos are, the bottom line is that they are glossy advertisements for makeup. Ads such as these often lose touch with what they are trying to sell. It isn’t the case here though. The advertisers tied in the history of the mod era with current makeup trends flawlessly. While watching the videos I find myself believing Rimmel’s contention that the mod style is here to stay. It just may be. Perhaps I can even find a great pair of go-go boots to go with my thick, black eye lashes and heavy eyeliner.
Groovy, man.
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