Everyday, thousands of newborns take their first ride home from the hospital. While parents are made aware of the importance of a safe car seat for their baby, and even required to use one, the standards of transportation are not the same.
Today Mitsubishi Outlander launches it’s campaign, #FirstRide showcasing several families in NYC taking their infants on their first ride home after a rough start to their lives. While car seat regulations are strict, not only are 73% of them used incorrectly, in some vehicles such as taxis, child safety seats are not even required. Mitsubishi and the NHTSA (National Highway Traffic Saftety Administration) are setting out to raise awareness on making the journey home for newborns a safe ride. You can follow the journey of the Poulin, Arty and Ortiz families on a series of web films using the hastag, #Mitsubishi and #FirstRide.
Followers are encouraged to take the time to purchase their next vehicle with safety in mind. Mitsubishi prides itself in the 2014 Outlander in being one of “America’s safest small SUV’s” and features the vehicle in the #FirstRide campaign.
The NHTSA advises consumers to research carefully and purchase vehicles that meet the standards of advanced collision warnings such as forward collision warning (FCW), lane departure warning (LDW), and electronic stability control (ESC).
For further recommendations on making smart safety choices in keeping kids safe, visit the NHTSA website.