If you’re in the ‘throws of marketing’ then you know how challenging and overwhelming it can be. Sure, you could have a marketing plan and sure you can stick to your plan, but we all know that real life happens, problems arise, and sometimes plans have to go out the window.
So what exactly are the biggest challenges when marketing your novel? And, are there any ways to fix them?
One of the biggest challenges to marketing your novel is money-especially if you don’t have a lot to spend. Between business cards, mailer cards, promotional items such as pens, mugs, t-shirts, hats, and any other item under the sun, it’s very easy to spend a small fortune before you know it. Unfortunately, there is no easy fix when it comes to money, especially, if your family budget doesn’t allow for any wiggle room. But, if you use your imagination and a few tricks, you can save some dough. Making your own promotional items is one most used. Finding discount places online is another. Use some connections in your community for discounts, use your friends and family, and use free events whenever possible.
Fitting time to write the novel was hard enough in between housework, schoolwork, jobs, kids, spouses, but now add in marketing and you have a whole new problem with finding time for everything. Marketing can take a big chunk out of your day with the vast web of social media. One can easily lose hours commenting, posting, liking, and following. The only fix with a lack of time is either getting less sleep or making a schedule like you make a budget and budget your time.
Planning and Preparation
Ideas for marketing your novel should have been dreamed of long before the ink dried on your publishing contract, but for those who procrastinated, now that you are looking at your now live Amazon book better roll up your sleeves and start planning. Look into book fairs and festivals in your area, order your promotional items, send out your press releases, start your blog if you don’t already have one, and start spreading the word any which and every way you can.
Finding something new is probably one of the hardest parts of marketing. Walk around any book fair or festival and you will see rows and rows of tables that, although, look a little different with the decorations, have the same give away promotional items-magnets, bottle openers, pens, etc. It’s hard to think of something different and even harder if something different doesn’t fit into your budget. People have stepped out of the box by searching different personalization gift sites. Chocolate bars with personalized wrappers have grown in popularity. Phone covers that look like your book, Flash drives, journals, bags of coffee, small bottles of water or wine with personalized labels, or post it notes. As long as you use your imagination the ‘sky is the limit’.