If you are a seller of merchandise, affiliate marketer or self-employed and looking for ways to promote and sell your business online, you would be missing out on potential revenue if you did not look into to placing ads on classifieds. A major benefit is a decreased cost of selling, and better bargains for the buyer.
The problem with many of the large online retail selling sites is that you list an item and it ends up being costly due to commissions taken out to sell; some as high as 10-15 percent on the item, plus merchant fees. Higher margins mean more profit for your sales. There is less restriction on what items you sell as long as you are not abusing anyone’s trademark in a manner deemed not appropriate.
Effective Ways to Market your Ad
Make a great headline to attract buyers. Learn the importance of keywords and the right ad copy to place in your ads. If you are selling a car and it has low mileage instead of saying low mileage, say “Used BMW low miles under 20,000 like new” in the headline instead of just saying BMW low miles. This will help attract buyers to your listing who are looking for used cars- specifically used BMW’s with low mileage. Show benefits and features with a value proposition in your listing body such as “low mileage means years of lower maintenance costs”. Large clear photos will attract attention. People will remember a good visual photo before written content. Be honest. If there are flaws photograph them. Notating small flaws can attract buyers as they think they may be able to negotiate a better deal for minor damages.
Know your target market. Consider posting in more than one category and various cities or states if you are reaching for a broad audience. Offer something for free to get the call to action. Good examples are:
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If you are a local advertiser such as a mover, make your headline standout such as “We move furniture with the lowest hourly rates guaranteed. We will beat anyone’s price. Call for quote.” A small plain and simple ad will do the trick that result with a call to action.
Valuable uses of classified ads to increase revenue for your business
For affiliate marketers this is a substantial way to gain a broad reach for people looking for opportunities to resell your product or buy it. Cloaking your links make them more attractive to buyers and also prevents hijacking of your affiliate links that can use them to steal your traffic and commissions.
Free classified ads are also good for parties, event planners and promotions. Just post a free classified ad of your event and send the link to Facebook, Twitter or LinkedIn for invites. Use a nice photo to get increased interest. If it is a public event, you will gain more exposure than your circle of just Facebook or LinkedIn friends. If you’re a musician, connect with others in multiple categories such as events, gigs and tickets for sale and you will gain more exposure for an increased fan base.
For people looking to sell used furniture and cars and other items, local ads yield the quickest results. But in some cases, you will expand your reach outside your radius for people specifically looking for a particular item or a good deal willing to drive a distance.
Classified jobs ads are an affordable way to get exposure for a lot of job applicants. It is a valuable tool for backlinks to your website and increasing your visibility with the Google search engine. Job applicants can also turn into a paying customer for your website as well as referrals.
Saving Time: How to Safely Deal With Buyers and Sellers
Use an anonymous email such as Yahoo email. Never make an appointment via email only. Always talk on the phone and Google it to see if anything strange comes up. If you must place a phone number in your ad think about getting a Google voice number that forwards to a number of choice. Never allow a person to come inside your home. Place furniture outside or in a garage to show. Take smaller items to the nearest neutral location for viewing. Tell a friend where you are going to be so someone knows where you are.
For real estate sellers or apartment renters, if you are a home owner and have to let someone come in the unit or home to see the listing, make sure that the person has a driver’s license and make a note of this in your listing that proof of ID will be required to view the property.
For merchandise it should be cash only. For large cash purchases such cars, jewelry or furniture, meet inside your bank to get the money after the sale in cash. For all items, give the buyer a sales receipt that you both sign that says final sale so the buyer cannot make any claims against you in court if there is buyer remorse or fraud intent. For buyers, if you are buying online and the items is something to be shipped, make sure the buyer has a Pay Pal account. Pay Pal has good buyer and seller protection. Ask for a phone number and their service provider email such as Verizon.net or Comcast. The service provider email can be traced down the line for fraud intent easier than a free email account.
Classifieds ads are not only an economical way to sell and buy things, they also offer more convenience for buyers who want the ability to pick up items than having something shipped. The advertiser may offer better deals on classified ads and past the savings on to you because it is free to post or the cost is low. These ads are one of the greatest ways to promote small businesses.