The rap industry has been dominated by the East and West coast for years, but recently the South has been making their presence known. Rappers from the South are emerging and dominating the airwaves. Rappers such as Outkast, T.I., Rich Homie Quan, and the late Doe B have put the South on the map.
ALAM.O.B Records is located in Montgomery, AL. and is partners with Block Entertainment (Bad Boy South). The label is headed up by its CEOs Allen Starks and Mafioso Lo. Recently, I had the opportunity to speak with Mafioso Lo, who is also an artist with ALAM.O.B. Records. Mafioso Lo grew up in Montgomery’s infamous Westside, and had to learn the streets quick due to his dad being an incarcerated drug lord. The subject matter in Lo’s music is a reflection of his life. Here’s what else he had to say…
Montgomery Beat– When did you first realize that you wanted to pursue a career in music?
Mafioso Lo– When I was 9 years old. I use to listen to Eazy E and Ice Cube, and I just started making rhymes.
MB– How long have you been in the industry?
ML– Since 1999 when ALAM.O.B. was formed by myself and my brother. I had two tracks produced by Jazze Pha, and that’s what influenced me to sign a 1 year deal with a guy named Leo Jackson.
MB– What music influenced you growing up?
ML– I listened to Ice Cube, Eazy E, Bone Thugs- N- Harmony, Tupac and Snoop growing up.
MB– How would you describe your music/style?
ML– I would describe my style as Reality Rap. I rap about things that are really going on. My music reflects things and situations that I have seen or experienced.
MB– I know that you have worked with Gorilla Zoe; is there any other artist you would like to collaborate with in the future?
ML– I don’t want my music to be limited. I want it to gain maximum exposure and reach a broad audience. So I would love to collaborate with artist like Future, Mariah Carey, Britney Spears, Madonna, Lady Gaga, and NAS.
MB– Tell us about “Dats It”, how did you decide to make that your first single?
ML– I really liked the beat of the song. We were in a club called Choppers, and I told my partner to take it to the DJ booth. The DJ ended up playing it that night, and DJ Yellaboy heard it. So I decided to make it my single after he [DJ Yellaboy] said let me break it in my market. That meant a lot to me.
MB– What’s your favorite song on this mixtape?
ML– “Smokin Kush & Counting Money”. I got the beat from a guy that I work with in Lima, Peru, and when I heard it I knew I had to use it. That song describes what everybody likes to do, and people can relate to it.
MB– Do you have any upcoming performances?
ML– Yeah we have a few performances in the works. One will be February 27th at The Mansion here in Montgomery. It will be myself, K Camp, Mafioso Mook, Travis Rakks, D-Aye, and CBM Perry Boi.
MB– When will your mixtape drop?
ML– It will drop this summer. Right now I’m focusing on building up my fan base.
MB– How can your fans keep track of you; what social media sites are you on?
ML– Instagram- MafiosoLo1, Facebook- LavishLo, Twitter- Lavishreal1
If you would like to check out “Dats It”, you can listen to it here http://allhiphop.com/2013/06/04/mafioso-lo-daz-it