Transitioning to a new job is tough.
I recently switched careers and decided to pursuit a license in real estate. I’ve been an agent for a little over six months, and this is what I’ve learned.
1. The courses are the easy part.
I quickly enrolled in online real estate classes. I blasted through the courses and passed all the test. There was a ton of new terminology and things to learn, but all in all, the courses were pretty interesting and relatively easy to get a grasp of. I had the entire process completed in a matter of weeks. The key here was to treat those courses like my job. I committed to learning and completing them as efficiently as possible. This made a huge difference for my family and I.
2. There are a lot of real estate companies out there. Choose the right one.
Honestly, I think I got lucky here. I was prepared to do a thorough search. I wanted to interview as many companies as was necessary to feel comfortable in moving forward. In my case, I knew after my first meeting I had found the right place. Notice I said I wanted to do the interview. This is key, you need to find the right fit for you. Of course, the broker will have questions for you, but you should have questions for the broker as well. Do your research, know what’s out there and team up with the right company, you’ll be glad you did!
3. I needed help
Real estate is tough. It takes a ton of effort to learn everything you need to learn as well as learn the tricks of the trade. Having a mentor alongside you to help is invaluable. The classes I took to become an agent did not prepare me for real life on the ground life as a realtor. This is what a good mentor will help you with. Every transaction is different and the potential for mistakes or challenges will always be present. With someone alongside you, learning is accelerated and you are better positioned to provide the best service you can to your clients. That’s what it’s all about!
4. A business plan is crucial
This was a huge mentality shift for me. No longer was I working at a job, I am running a business! As an agent you are a business owner and should approach your career as your business. This serious minded approach places all the pressure on you to succeed or fail in this business. It puts it in YOUR hands. That being the case you need a plan. What will your sources of business be? How will you generate leads? What will marketing look like for you? All these questions and more become vital to the life your your business. If you try and succeed without a plan, you will be fighting an uphill battle that usually ends in defeat.
5. My brand matters
This has been hard for me. In relationships, I am the extrovert; I love being the life of the party. In terms of self-promotion, I stink. Which doesn’t make me a very good realtor. The “secret agent” really never sees much success in this business. So I’m discovering what makes me unique and using that to set myself apart from others. This doesn’t have to be an ugly aggressive campain to blast your competitors but rather an understanding of your strengths and leveraging those strengths to bring you business. Brand does matter, and in real estate you aren’t so much selling a product as you are selling you.