IT WAS A night of testosterone filled partying at Whitespace Manila last March 18 with Pond’s Men officially launching their new Energy Charge Facial Wash and Moisturizer with their five star studded ambassadors hosted by Mark Nelson.
The Modern Filipino Men of Ponds Energy Charge
The event featured their five Pond’s Men Energy Charge Ambassadors, namely TV Personality Xian Lim, Azkals Star Player Anton del Rosario, Rock Icon Rico Blanco, Award Winning Director Paul Soriano, and Real Estate Mogul Victor Consunji. According to Unilever’s Men’s Skin Care Manager, Mr. Jonathan Pua, “Pond’s Men is all about the modern Filipino man.” He shares that in selecting the ambassadors, they looked at the interest bases in the Philippines and wanted a representative from sports, film, television, business and music.
Are Men Starting To Be More Vain
The event kicked off with a press conference with the ambassadors and Mr. Pua. Of all the questions asked, one dared to ask whether men are starting to become vainer than they should. It was best answered by the ambassadors and Mr. Pua, “It is not about vanity… it’s about proper grooming and skin care. The discussion delved into the endeavor of whether the product line is for metrosexuals only and was rebutted with a stern no from the Ponds team. They shared that skin care is essential not just in looking good, but also maintaining a healthy lifestyle.
What Separates Ponds Men from other Men’s Skin Care Brands
Pond’s Energy Charge features the power of coffee bean extract. According to Dr. Jason Harcup, Vice President of Personal Care Research in Unilever, “At the Pond’s Institute, we discovered that Coffee Bean extract, an innovative ingredient, has scientifically proven skin care benefits that can address male skin care problems.” The product claims that continued use of Pond’s Men Energy Charge Facial Foam brightens tired-looking and haggard skin to give it an energized, healthy look.
The Man Cave Look
The event turned into a concert, organized by Eventscape Manila under the vision of one of its creative geniuses, Brian Maestro. They turned Whitespace Manila, a bare event venue, into a superclub reminiscent of Manor Superclub. Before entering the venue, Jaguar sports cars were parked by the entrance as a side car show. The event featured a brief performance by one of the ambassadors, Rico Blanco. The highlight of the event was featuring the EDM trio, Shermanology, that blew the house away.